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Clinton Clarke: Bring the bold, banish the bland
Manage episode 378709872 series 3264773
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In this episode, our Digital Creative Director, Clinton Clarke reads: "Bring the bold, banish the bland."
Started in 2018, the era of "blanding" led to a wide array of direct-to-consumer brands with similar minimalist aesthetics. But how can you ensure your brand banishes the stale blanding trend and joins the ever-growing wave of those breathing fresh, new life? From finding your purpose to shifting from operational to emotional, Clinton shares how your brand can go from sterile to striking.
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