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Unlocking Brand: Bristol Myers Squibb
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Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights and answer key questions on the topics that matter to brand marketers today. In this episode, Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joins our Co-CEO + Chief Creative Officer Howard Belk + our Creative Director Rafael Medina for a conversation on building an inclusive brand, breaking through in the pharma industry and bringing purpose to life using design.
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