Katie Heindl | SBC Instructor, Award-winning writer, journalist, columnist, & copywriter | Stories Beyond the Court (EP. 115)

Sports Business Classroom Audio Experience

In this episode of the SBC Audio Experience, alumni host Alex Cocoros sits down with SBC Instructor and credentialed NBA journalist Katie Heindl, whose work has been featured in The New York Times Magazine, Rolling Stone, SLAM, The Athletic, and more. She is also the creator of Basketball Feelings, a Substack where she explores the human side of basketball through creative and thought-provoking storytelling.
Beyond her impressive writing career, Katie is a dedicated SBC Instructor, mentoring hundreds of students each summer at the SBC Immersive Experience in Las Vegas. Through her guidance, she helps aspiring sports professionals develop their storytelling skills and navigate the evolving landscape of sports media.
During the episode, Katie discusses:

• How the Toronto Raptors sparked her love for basketball and shaped her journey into sports journalism.
• The inspiration behind Basketball Feelings, her approach to storytelling, and how she overcomes writer’s block.
• Her experience as an SBC Instructor, the impact of mentorship, and her advice for breaking into the sports industry.

Katie’s career is a testament to the power of creativity, connection, and staying true to your craft. Tune in to hear her insights and experiences in the world of sports media!