Come dive into one of the curiously delightful conversations overheard at National Geographic’s headquarters, as we follow explorers, photographers, and scientists to the edges of our big, weird, beautiful world. Hosted by Peter Gwin and Amy Briggs.
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内容由Vineyard Team提供。所有播客内容（包括剧集、图形和播客描述）均由 Vineyard Team 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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206: The Best Newsletter You Can Send | Marketing Tip Monday
Manage episode 386019580 series 1302741
内容由Vineyard Team提供。所有播客内容（包括剧集、图形和播客描述）均由 Vineyard Team 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts!
They are invested in and have a personal connection with your brand.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
Newsletters invite your members to form an even deeper affinity with your brand. It's an opportunity to share your brand’s history, current projects, and behind-the-scenes details that aren’t available through other channels.
Need Content? You Got It!
A multi-page newsletter gives you more space to work with. While the idea of having several pages to fill and decorate can be exciting to some, others may be intimidated by the task.
Being a brand that’s passionate about sustainability means you always have something to talk about. Having a handful of Sustainable Stories on deck can be a great asset to your newsletter!
SIP Tip: Adjust the amount of detail you go into to fit the space you have. For longer pieces, consider breaking them up into serials.
Today we will share two examples of SIP Certified members whose newsletters feature their dedication to sustainability in engaging ways. There are some great images to go along with these, so I highly recommend going to the show notes and clicking on The Best Newsletter You Can Send.
Ancient PeaksAncient Peaks invites their members to understand their deep relationship with the land and their community through their May 2021 newsletter’s Feature Story, For the Love of Land & Community.
The article shows how and why Ancient Peaks embodies sustainability through colorful photos and specific examples that touch all 7 SIP Certified Values.
A QR code on page 4 of the excerpt transforms this newsletter into a multi-media experience! Readers can scan the code to watch a thoughtful explanation from the ranch’s owner, Doug Filipponi, on what sustainability is and how they address all three legs of the three-legged stool.
Niner Wine EstatesTheir Spring 2023 newsletter opens with A Note from Winemaker Patrick Muran, giving readers the sense that their shipment was crafted with love and devotion from the entire team at Niner Wine Estates.
After providing a rundown of the wines included in their shipment, Niner announces their 2023 Green Medal Sustainability Leadership Award. They explain what the award is, and provide several specific examples of their sustainable practices.
Several members of Niner’s team are featured in the newsletter, giving it a personable feel and inviting readers to become familiar with the faces behind the wine.
More TipsAs you saw from these two examples, there are many ways to create a newsletter that’s unique and authentic to your brand.
Here are three elements both of these examples have in common:
Sustainability: Thoughtful “whys” and descriptive “hows” invite your readers to:
- Make a deeper connection with your brand.
- Better understand what it means to be sustainable.
Teamwork: Quotes and opinions from team members:
- Give your newsletter a personable feel.
- Familiarize your readers with your team.
Food and Wine: Pairing notes and recipes specific to the wines included in your shipment give:
- Utility to your readers.
- A reason to keep your newsletter around for longer!
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story!
We hope you’ve enjoyed learning about how your peers fulfill the 7 SIP Certified Values as much as we’ve enjoyed sharing them!
Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three Values.:
- Water Management
- Safe Pest Management
- Energy Efficiency
If you have a great Sustainable Story, we will help you tell it. Reach out to me at whitney@vineyardteam.org with a few quick notes!
We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns.
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources: Vineyard Team Programs:230集单集
分享
Manage episode 386019580 series 1302741
内容由Vineyard Team提供。所有播客内容（包括剧集、图形和播客描述）均由 Vineyard Team 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Your wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts!
They are invested in and have a personal connection with your brand.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
Newsletters invite your members to form an even deeper affinity with your brand. It's an opportunity to share your brand’s history, current projects, and behind-the-scenes details that aren’t available through other channels.
Need Content? You Got It!
A multi-page newsletter gives you more space to work with. While the idea of having several pages to fill and decorate can be exciting to some, others may be intimidated by the task.
Being a brand that’s passionate about sustainability means you always have something to talk about. Having a handful of Sustainable Stories on deck can be a great asset to your newsletter!
SIP Tip: Adjust the amount of detail you go into to fit the space you have. For longer pieces, consider breaking them up into serials.
Today we will share two examples of SIP Certified members whose newsletters feature their dedication to sustainability in engaging ways. There are some great images to go along with these, so I highly recommend going to the show notes and clicking on The Best Newsletter You Can Send.
Ancient PeaksAncient Peaks invites their members to understand their deep relationship with the land and their community through their May 2021 newsletter’s Feature Story, For the Love of Land & Community.
The article shows how and why Ancient Peaks embodies sustainability through colorful photos and specific examples that touch all 7 SIP Certified Values.
A QR code on page 4 of the excerpt transforms this newsletter into a multi-media experience! Readers can scan the code to watch a thoughtful explanation from the ranch’s owner, Doug Filipponi, on what sustainability is and how they address all three legs of the three-legged stool.
Niner Wine EstatesTheir Spring 2023 newsletter opens with A Note from Winemaker Patrick Muran, giving readers the sense that their shipment was crafted with love and devotion from the entire team at Niner Wine Estates.
After providing a rundown of the wines included in their shipment, Niner announces their 2023 Green Medal Sustainability Leadership Award. They explain what the award is, and provide several specific examples of their sustainable practices.
Several members of Niner’s team are featured in the newsletter, giving it a personable feel and inviting readers to become familiar with the faces behind the wine.
More TipsAs you saw from these two examples, there are many ways to create a newsletter that’s unique and authentic to your brand.
Here are three elements both of these examples have in common:
Sustainability: Thoughtful “whys” and descriptive “hows” invite your readers to:
- Make a deeper connection with your brand.
- Better understand what it means to be sustainable.
Teamwork: Quotes and opinions from team members:
- Give your newsletter a personable feel.
- Familiarize your readers with your team.
Food and Wine: Pairing notes and recipes specific to the wines included in your shipment give:
- Utility to your readers.
- A reason to keep your newsletter around for longer!
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, download the worksheet, watch the videos, and you are ready to tell your Sustainable Story!
We hope you’ve enjoyed learning about how your peers fulfill the 7 SIP Certified Values as much as we’ve enjoyed sharing them!
Your story can be featured in next year’s Sustainable Stories campaign! We are looking for a brand with an innovative approach to one of these three Values.:
- Water Management
- Safe Pest Management
- Energy Efficiency
If you have a great Sustainable Story, we will help you tell it. Reach out to me at whitney@vineyardteam.org with a few quick notes!
We’ll get your story ready to be featured in our newsletter, podcast, online course, and social media, and in magazine articles and influencer campaigns.
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
Resources: Vineyard Team Programs:230集单集
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类似 Sustainable Winegrowing with Vineyard Team 的节目
Come dive into one of the curiously delightful conversations overheard at National Geographic’s headquarters, as we follow explorers, photographers, and scientists to the edges of our big, weird, beautiful world. Hosted by Peter Gwin and Amy Briggs.
…
continue reading
I discuss a variety of topics in both the natural and social sciences, exploring the many fascinating insights that the scientific method yields about the world around us.
…
continue reading
The Science Show gives Australians unique insights into the latest scientific research and debate, from the physics of cricket to prime ministerial biorhythms.
…
continue reading
How can we, humans, look at our relationship to nature differently? In season three of Going Wild, on top of stories about animals, we invite you to journey through the entire ecological web — from the tiniest of life forms to apex predators — alongside the scientists, activists and adventurers who study it. Wildlife biologist and host Dr. Rae Wynn-Grant has been studying wild animals in their natural habitats all over the world for years. Our award-winning podcast takes you inside the hidde ...
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continue reading
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…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.
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continue reading
Get ready to have your spine tingling and your hairs standing on end with the Daily Paranormal Podcast hosted by Tony Brueski. This show is no joke - it's packed with real-life horror stories of ghosts, demons, haunted houses, possessions, shadow people, and all things supernatural that will leave you quivering with fear. Our listeners can't get enough of our bone-chilling tales, describing them as the "best ghost story podcast out there." Don't expect the same old cliché zombies, vampires, ...
…
continue reading
Whether the topic is popcorn or particle physics, you can count on BrainStuff to explore -- and explain -- the everyday science in the world around us.
…
continue reading
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