624: Building Your Brand on a Budget

The Business of Boutique Fitness

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Your brand is your essence. Your differentiator. Your image.

More than your name, logo or colors, your brand defines your studio and compels an emotional connection.

So whether you’re opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process in Episode 624, Building Your Brand on a Budget.

Top takeaways:

Do your homework: research brands and brainstorm keywords for your target market
Color your world: know the 101 on color psychology and physiology
Enjoy free play: capitalize on Pinterest, Canva, Coolers and stock images
Go pro: hire a designer and share specific directions and details for best results
Define the rules: outline colors, fonts, tone of voice and more in a brand guidelines kit

Abandon any apprehension and unleash your creativity as you literally transform your vision into reality! Jumpstart your branding journey in Episode 624.

Catch you there,

Lise

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

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#Fitness #Business #Marketing #Entrepreneurship #Pilates #Smallbusiness #Yoga #MBA #Lise Kuecker