How Tim Burrowes helped build Mumbrella into a $7 million media brand

The Business of Content

内容由Simon Owens and Media journalist提供。所有播客内容（包括剧集、图形和播客描述）均由 Simon Owens and Media journalist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

24d ago 56:04

MP3•单集首页

My newsletter: https://simonowens.substack.com/

Like a lot of journalists in the mid-2000s, Tim Burrowes grew frustrated with his employer’s print mentality and its tendency to treat online publishing as an afterthought. At the time, he worked for an Australian trade magazine that covered that country’s media industry.

So in 2008, he and two co-founders decided to launch Mumbrella, a competing blog that published upwards of 15 times a day. Its gossipy comments section quickly attracted an audience of bored office workers, and within a few years it was hosting multiple industry events that collectively generated millions of dollars.

In a recent interview, Tim explained how Mumbrella made such a big splash so quickly, why he and his co-founders decided to sell it, and what he’s doing differently with his newest media startup.

103集单集

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist