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STRATEGIES AND INSIGHTS THAT DRIVE SUCCESS | With Macon Stokes and Heather Frierson | The Business Spotlight
Manage episode 458942787 series 3549906
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In this episode of the Business Spotlight Podcast, Heather Frierson interviews Macon Stokes, the CEO of Amplifier, a 3rd party e-commerce logistics provider. Macon shares Amplifier’s innovative approach to e-commerce logistics, focusing on maintaining customer relationships while outsourcing logistics, and details their new system set to launch in 2025. He explains how Amplifier manages inventory, picks, packs, and ships orders, allowing brands to build long-term customer relationships without losing control over the customer experience.
Macon delves into the complexities of running an e-commerce logistics business, the challenges of leadership, and the importance of company culture. He shares his journey from sales agent to CEO, highlighting his experiences with business growth and adaptation. The conversation also explores the pros and cons of selling through platforms like Amazon, the operational challenges of shipping different products, and the potential for future acquisitions in the fragmented e-commerce logistics market. Join us for a deep dive into the strategies and insights that drive success in today’s competitive business landscape.
You can get in touch with Macon Stokes here on LinkedIn: / macon-stokes
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