episode 045: Tiffany Soper

The Craft with May Globus

On a long list of women to admire, the classy, ambitious, and courageous Tiffany Soper is near the top of it. The well-respected veteran publicist began her career working for other PR professionals before landing at Hawksworth Communications, then becoming a partner at Avenue PR. She now has her own agency Nine Point Agency, with a client roster focused on lifestyle, cannabis, and wellbeing.

She was born and raised on the north shore, the second eldest daughter of four children whose parents had been world-class competitive ice dance figure skaters. Her home environment growing up was very loving but unpredictable at times, as one of her parents battled alcoholism. Tiffany left home at 18-years-old to expand her worldview and spent time in Australia and Japan, before coming back to go to @capilanou and then @royalroadsu in Victoria. She eventually found herself in PR after observing the publicist at a restaurant she worked at, and began steadily building a career and name for herself. More recently, she became a mother to a beautiful daughter, deciding a few years ago to have a baby on her own.

In this conversation, we dive deep into her parent’s love story and the ups and downs of her childhood; her chapter in abroad after high school and what she learned most about herself in that time; the qualities she and her team look for when vetting potential PR clients; her profound healing journey with the help of ayahuasca and spirituality over the last few years; the decision to become a single mother by choice and what it’s brought to her life; what she wants her daughter to know most; and more.