episode 054: CJ Swanton

The Craft with May Globus

CJ Swanton is in a league of his own, a man of impeccable taste. A longtime communications professional, he launched his career in Vancouver as part of the Obakki team before moving to New York for many years.

There, he worked with labels such as Proenza Schouler, Jason Wu, Isaac Mizrahi, G-Star, Gola and Lars Andersson through MAO PR and, eventually, his own agency Omen PR, doing press for emerging brands and producing shows for New York Fashion Week. Now back in Vancouver, CJ returned to his roots at Obakki as their director of communications.

Though born in Edmonton, Alberta, he was raised in Victoria, moving between the homes of his parents, who had divorced when he was young. His upbringing was complicated at times, as he navigated family dynamics and being in the closet. It was when he found the local punk rock scene that he began to come into his own. Eventually, CJ left Victoria for the mainland, beginning life chapters in Vancouver to New York and back again.

In this conversation, we explore his relationship with his parents and siblings & the things he’s reflected upon as adult; how the punk rock scene supported him at a pivotal time in his teenage years; his journey to living in New York for nearly a decade and starting his own fashion PR agency; the creative thought process behind producing a New York Fashion Week show; a major burnout that led him to change his entire life; what he loves most about his husband Joey; and much more.