Join a club: the car buying alternative

The Future Car: A Siemens Podcast

When was the last time you made a really big purchase? Do you remember what kind of thought, if any, went into it? Before spending a lot of money on something, most of us will take some time to reflect beforehand. Why are we making this purchase? Is it worth the money? How will what we’re buying serve us today and in the future? These are all very normal questions to ask yourself. This logic is, of course, applied when purchasing vehicles. Everyone who needs a car, needs it for their own individual reasons. The purpose that the vehicles serve varies from individual to individual, so even if we all buy the same car, we’re all buying something a little bit different.

In this episode, Ed Bernardon asks the question, “what are we buying” when it comes to our vehicles. To answer this, he’s looking back on conversations with three different guest experts who all shared their insight on shifting trends in mobility and what people are really interested in when it comes to vehicles and getting around. Listen in to hear from Alain Visser (1:24), Henrik Fisker (11:28), and Toby Russell (19:02).

Connect with Ed Bernardon:

• LinkedIn
• Future Car: Driving a Lifestyle Revolution
• Motorsports is speeding the way to safer urban mobility
• Siemens Digital Industries Software