From Rock Bottom to FROPRO: Matt Williams on Recovery and Resilience

The Hanley Effect

In this episode of The Hanley Effect, hosts Dr. John Dyben and Dr. Rachel Docekal welcome Matt Williams, the founder of FROPRO, a thriving health-focused snack company with roots in recovery. Matt shares his powerful story of overcoming addiction, building a community, and creating a brand that inspires others. This episode dives deep into themes of resilience, recovery, entrepreneurship, and the transformative power of asking for help.

Key Discussion Points:

Matt’s Journey to Recovery:

• Matt opens up about hitting rock bottom in 2010 and the pivotal decision to seek help. His raw honesty highlights the challenges of early sobriety and the profound personal growth that comes from tackling addiction head-on.

The Birth of FROPRO:

• FROPRO began as a simple solution for Matt’s on-the-go lifestyle in early recovery and evolved into a successful business. He shares how the journey from hand-made snacks to partnerships with major retailers like Whole Foods reflects persistence, community support, and passion.

Recovery Through Community:

• Matt emphasizes the critical role of community in recovery, from fellowships to fitness groups, and how being part of something larger has been key to his success in sobriety.

Brice Makris Brunch:

• Matt discusses his honor in being invited to speak at the Brice Makris Brunch. In remembrance of Brice Makris, this Hanley Foundation signature event raises funds to help individuals access treatment. Furthermore, Matt reflects on the importance of giving back and supporting others on their journey.

Overcoming Stigma:

• Matt’s story sheds light on the stigma surrounding addiction and recovery, particularly in professional settings. He advocates for breaking down barriers and creating spaces where people feel safe to seek help and thrive in sobriety.

This episode is a must-listen for anyone seeking inspiration, whether you’re in recovery, supporting a loved one, or drawn to stories of perseverance and hope. Matt’s story exemplifies how vulnerability, hard work, and community can lead to transformation and success.

Connect with Hanley Foundation:

To learn more about Hanley Foundation’s programs and initiatives, visit hanleyfoundation.org or call 844-502-4673.

Follow FROPRO:

• Website: gofropro.com
• Social Media: @froprosnacks

Tune in now to hear Matt’s incredible journey and learn how you, too, can be part of a community that transforms lives!