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The Hidden Cost of Outdated Metrics on Your Outbound Strategy
Manage episode 428407719 series 2948163
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Jake analyzes the transformative impact of "Predictable Revenue" in early 2010s outbound sales, emphasizing its structured approach while cautioning against its overemphasis on automation and volume metrics. He identifies hidden costs such as inaccurate success indicators and decreased team morale stemming from ineffective strategies. Jake promotes a shift towards quality over quantity metrics, leveraging AI tools to track meaningful engagement metrics like positive reply rates and content conversion types. This approach aims to enhance personalized customer interactions while maintaining the efficiency of automated processes, aligning sales strategies with evolving buyer behaviors for sustained success.
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If you use Outreach, you need Performance Pulse: https://skaled.com/services/performance-pulse/
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What will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?
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