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内容由Jim Galiano提供。所有播客内容(包括剧集、图形和播客描述)均由 Jim Galiano 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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My Thoughts on Niching Down in the New Year

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内容由Jim Galiano提供。所有播客内容(包括剧集、图形和播客描述)均由 Jim Galiano 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In today’s episode, I’d like to share some of my own experiences with choosing a niche or “niching down.” I have a bit of a different take on this topic from those you’ve probably heard in the past.

In the early days of the online world (the late 1990s), I started a website development and hosting business. From there, I added online marketing with an emphasis on SEO and Email marketing. Business growth was gradual.

I used what I now call “general messaging” at the time. In other words, I didn’t place a strong emphasis on drilling down my marketing message to hook potential prospects. In hindsight, I can see that I had a natural advantage being among the first generation in the market.

Eventually, my growth plateaued. From there, I carefully weighed my options. The solution I ultimately went with was to – niche down.

What happened next? You’ll get the full story and more in today’s episode!

Subscribe to The Jim Galiano Show: Help for Freelancers & Solo Entrepreneurs on Soundwise

  continue reading

100集单集

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Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 28, 2024 22:08 (15d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 350353806 series 3037037
内容由Jim Galiano提供。所有播客内容(包括剧集、图形和播客描述)均由 Jim Galiano 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In today’s episode, I’d like to share some of my own experiences with choosing a niche or “niching down.” I have a bit of a different take on this topic from those you’ve probably heard in the past.

In the early days of the online world (the late 1990s), I started a website development and hosting business. From there, I added online marketing with an emphasis on SEO and Email marketing. Business growth was gradual.

I used what I now call “general messaging” at the time. In other words, I didn’t place a strong emphasis on drilling down my marketing message to hook potential prospects. In hindsight, I can see that I had a natural advantage being among the first generation in the market.

Eventually, my growth plateaued. From there, I carefully weighed my options. The solution I ultimately went with was to – niche down.

What happened next? You’ll get the full story and more in today’s episode!

Subscribe to The Jim Galiano Show: Help for Freelancers & Solo Entrepreneurs on Soundwise

  continue reading

100集单集

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