Lena West - How to WIN with Social Media!

The KICKASS Guide to Life

Lena L. West is the leading expert on how women entrepreneurs can monetize social media. She is also the Founder of InfluenceExpansion.com, the home of the Influence Expansion Academy, the only social media mastermind program created specifically for women entrepreneurs. ⇑ Full Bio As the CEO & Chief Social Media Strategist of Influence Expansion, Lena L. West has helped thousands of entrepreneurs profit from the power of Social Media and the Internet. A certified technical expert Lena learned about the intricate aspects of computers and networking while consulting with Fortune 500 companies such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia (now Influence Expansion) in 1997. Lena is the winner of several business awards, among them: The Network Journal’s “40 Under Forty”, AlleyCat News’ “25 Women of Silicon Alley”, The Women’s Congress’ Entrepreneurial Champion for Women in Business and was dubbed an “Entrepreneurial Hero” by NCWIT. She has also been featured on CNN, with Gayle King on CBS This Morning and as the cover story for publications such as The Westchester County Business Journal and Black Enterprise. She writes and speaks regularly about the merits and potential pitfalls of social media by sharing her expertise about social media and business growth via her regular column for the Huffington Post and ChamberofCommerce.com. Lena is also a former columnist for FastCompany.com and Entrepreneur Magazine. She has spoken on Capitol Hill and for organizations such as American Express, Wharton School of Business, SCORE, National Investor Relations Institute (NIRI), Syracuse University and The Learning Annex.