#189 - Heart-centered Sales, Niches & Building a Thriving Coaching Business - William Griffin

The Lightleaders - For Lightworkers co-creating the New Earth

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LINKS:

A Gathering of the Tribe: https://www.youtube.com/watch?v=XinVOpdcbVc

William's Instagram: https://www.instagram.com/william__griffin/

The Client Creation Codes: https://www.youtube.com/playlist?list=PLtmzx8w0A6ZNApdp9cMAfZyMrKkRdE2SP

The Lightleaders Podcast: http://thelightleaders.org

Summary:

In this podcast episode, the host welcomes coach William Griffin, who shares his journey into coaching, inspired by a life-changing encounter. They discuss the distinctions between coaching, therapy, and mentorship, emphasizing personal growth and the role of a life coach. William details his approach to client creation, niching, and the importance of serving clients effectively. He also provides insights into overcoming challenges in the coaching industry and the significance of passion and continuous improvement. The episode offers valuable advice for lightworkers and coaches striving to enhance their practice.

Chapters

00:00 Introduction and Welcome

00:50 William Griffin's Journey into Coaching

03:28 Defining Coaching vs. Therapy

06:33 The Importance of Sales in Coaching

09:57 Challenges in the Coaching Industry

14:40 Finding Your Niche as a Coach

21:10 The Value of Experience and Volume

28:27 The Coaching Industry's Need for Change

29:04 Responsibility in Coaching

30:36 Adapting Strategies for Different Clients

31:30 The Complexity of Entrepreneurship

32:26 The Importance of Multiple Strategies

33:00 Creating a Fun and Effective Client Creation Process

34:33 Starting with One-on-One Coaching

41:16 The Misconception of Needing a Niche

45:09 William's Current Projects and Future Plans

49:20 Final Thoughts and Encouragement for Lightworkers

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