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TMTL: Clever Content for Building Thought Leadership
Manage episode 307269926 series 2944813
内容由Surbhi Dedhia提供。所有播客内容（包括剧集、图形和播客描述）均由 Surbhi Dedhia 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Content is the foundational tool of building one's thought leadership. Sharing his expertise on content creation for B2B organisations, Trevor Merriden joins me on a conversation that takes us through a path of what makes content clever, how can organisations switch on thought leadership with clever content, what are the 5 essential steps of building thought leadership when you start from scratch and much more.
Trevor is the managing director of Merriborn media in the UK and over the past few years he has been working with organisations big and small on helping the create clever content as well as training them.
Check his website: http://merribornmedia.co.uk/
or connect with him on Linkedin in: https://www.linkedin.com/in/trevormerriden/
Thank you for listening!
You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership
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