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The Expert Secrets of Pricing for Profit

39:09
 
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Manage episode 450882495 series 3038828
内容由Mason Duchatschek and Amohumancapital@gmail.com (Mason Duchatschek)提供。所有播客内容(包括剧集、图形和播客描述)均由 Mason Duchatschek and Amohumancapital@gmail.com (Mason Duchatschek) 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Summary


In this conversation, Mason Duchatschek interviews Dale Furtwengler, author of 'Pricing for Profit', discussing the importance of pricing strategies that reflect value rather than just cost. They explore how businesses can effectively communicate their product's value, the common mistakes made in pricing, and strategies for differentiating offerings to command premium prices. The discussion also delves into the psychological aspects of pricing, customer loyalty, and the challenges of setting initial prices for new products. Furtwengler emphasizes the need for businesses to avoid price wars by focusing on unique value propositions and maintaining consistent communication with customers.


Takeaways


Pricing should reflect the value provided, not just the cost.

Involve prospects in the value calculation to build trust.

Raising prices annually can improve purchasing power.

Differentiation can be achieved by eliminating customer nuisances.

Understanding psychographics is crucial for effective marketing.

Customer loyalty is tied to consistent value delivery.

Initial pricing for new products requires careful consideration.

Avoiding price wars is essential for maintaining profitability.

Surrounding yourself with value-oriented individuals can enhance business strategies.

Effective communication of value can justify premium pricing.


Sound Bites


"Price should reflect value, not just cost."

"Raise prices 3-5% every year."

"Price doesn't matter if value is aligned."


Chapters


00:00 Introduction to the Show and Guest

01:07 Understanding Value in Pricing

03:25 Business to Business Pricing Strategies

06:06 Business to Consumer Pricing Strategies

09:44 Common Pricing Mistakes

13:17 Differentiation and Premium Pricing

18:24 Psychology in Pricing Strategies

22:29 Creating a Psychographic Profile

26:31 Pricing and Customer Loyalty

32:03 Pricing Strategies for New Products

34:02 Shifting to Premium Pricing Strategies

36:42 Avoiding Price Wars


Keywords


pricing strategies, value communication, business to business, business to consumer, market positioning, customer loyalty, premium pricing, pricing mistakes, psychology of pricing, differentiation strategies


Contact:

Mason: https://workforcealchemy.com/

Dale: https://cuttingedge-business.com/


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

78集单集

Artwork
icon分享
 
Manage episode 450882495 series 3038828
内容由Mason Duchatschek and Amohumancapital@gmail.com (Mason Duchatschek)提供。所有播客内容(包括剧集、图形和播客描述)均由 Mason Duchatschek and Amohumancapital@gmail.com (Mason Duchatschek) 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Summary


In this conversation, Mason Duchatschek interviews Dale Furtwengler, author of 'Pricing for Profit', discussing the importance of pricing strategies that reflect value rather than just cost. They explore how businesses can effectively communicate their product's value, the common mistakes made in pricing, and strategies for differentiating offerings to command premium prices. The discussion also delves into the psychological aspects of pricing, customer loyalty, and the challenges of setting initial prices for new products. Furtwengler emphasizes the need for businesses to avoid price wars by focusing on unique value propositions and maintaining consistent communication with customers.


Takeaways


Pricing should reflect the value provided, not just the cost.

Involve prospects in the value calculation to build trust.

Raising prices annually can improve purchasing power.

Differentiation can be achieved by eliminating customer nuisances.

Understanding psychographics is crucial for effective marketing.

Customer loyalty is tied to consistent value delivery.

Initial pricing for new products requires careful consideration.

Avoiding price wars is essential for maintaining profitability.

Surrounding yourself with value-oriented individuals can enhance business strategies.

Effective communication of value can justify premium pricing.


Sound Bites


"Price should reflect value, not just cost."

"Raise prices 3-5% every year."

"Price doesn't matter if value is aligned."


Chapters


00:00 Introduction to the Show and Guest

01:07 Understanding Value in Pricing

03:25 Business to Business Pricing Strategies

06:06 Business to Consumer Pricing Strategies

09:44 Common Pricing Mistakes

13:17 Differentiation and Premium Pricing

18:24 Psychology in Pricing Strategies

22:29 Creating a Psychographic Profile

26:31 Pricing and Customer Loyalty

32:03 Pricing Strategies for New Products

34:02 Shifting to Premium Pricing Strategies

36:42 Avoiding Price Wars


Keywords


pricing strategies, value communication, business to business, business to consumer, market positioning, customer loyalty, premium pricing, pricing mistakes, psychology of pricing, differentiation strategies


Contact:

Mason: https://workforcealchemy.com/

Dale: https://cuttingedge-business.com/


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

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