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🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽

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Manage episode 364405820 series 2575608
内容由Shamanth Rao提供。所有播客内容(包括剧集、图形和播客描述)均由 Shamanth Rao 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise.
In today’s episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/scaling-tiktok-eva-juretic/
KEY HIGHLIGHTS
🧗‍♂️ Factors that contributed to scaling TikTok.
⚖️ The testing process: structure, geos & metrics.
🦋 Working with ad sets that included both old and new creatives.
⏳ Accounting for data delays on iOS.
🌔 Dealing with saturation on TikTok.
🧵 Why IPMs are tracked.
💼 Working with actual users for UGCs instead of actors/influencers
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

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Artwork
icon分享
 
Manage episode 364405820 series 2575608
内容由Shamanth Rao提供。所有播客内容(包括剧集、图形和播客描述)均由 Shamanth Rao 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise.
In today’s episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/scaling-tiktok-eva-juretic/
KEY HIGHLIGHTS
🧗‍♂️ Factors that contributed to scaling TikTok.
⚖️ The testing process: structure, geos & metrics.
🦋 Working with ad sets that included both old and new creatives.
⏳ Accounting for data delays on iOS.
🌔 Dealing with saturation on TikTok.
🧵 Why IPMs are tracked.
💼 Working with actual users for UGCs instead of actors/influencers
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

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