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💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨
Manage episode 446491253 series 2575608
In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
268集单集
Manage episode 446491253 series 2575608
In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/incrementality-4-challenges/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
268集单集
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