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内容由Sharifa Khan - Balmoral Multicultural Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 Sharifa Khan - Balmoral Multicultural Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Pioneering Multicultural Marketing with $6,000 and a Dream!

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Manage episode 415618309 series 3571588
内容由Sharifa Khan - Balmoral Multicultural Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 Sharifa Khan - Balmoral Multicultural Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Summary
Explore the vibrant fabric of multicultural marketing with the visionary Sharifa Khan, founder and CEO of Balmoral Multicultural Marketing. Together with guest host, Keka DasGupta, we traverse Sharifa's pioneering journey, from her arrival in Canada to her transformative influence on an industry that now thrives on today's diverse cultural landscape.
Sharifa's story is not just one of entrepreneurial spirit, but a testament to the economic and cultural power that immigrants bring to the table. Though navigating the subtleties of diverse ethnic communities isn't without its challenges, this episode is a masterclass in turning potential obstacles into opportunities. Sharifa sheds light on how brands can engage with cultural values to craft messages that resonate deeply, and how to transform taboo topics into conversations that inspire and drive growth. Listeners will gain insight into the crucial role respect and authentic communication play in forging lasting relationships with multicultural communities. Moreover, Sharifa's personal experiences breaking through corporate glass ceilings serve as a powerful example for businesses aiming to embrace genuine inclusivity.
Our discussion underscores the critical need for inclusivity at the highest corporate levels and the undeniable impact of culturally-tailored marketing campaigns. Sharifa offers actionable advice for those embarking on their own multicultural marketing journeys, focusing on the importance of presence, respect, and a commitment to fostering long-term community relationships.
Biographies

Guest host: Keka DasGupta is a 50x award-winning marketing/PR practitioner and international keynote speaker. She has been serving Balmoral as a communications and diversity, equity, and inclusion (DEI) strategist for more than 16 years.
Special interviewee and host of The Multicultural Marketing Podcast: Sharifa Khan is the visionary founder of Canada’s multicultural marketing discipline. She is ­­the founder and CEO of Balmoral Multicultural Marketing, the country’s largest agency of its kind, whose groundbreaking work continues to shape the marketplace today. In 2021, Sharifa received the industry’s highest honour, as an inductee of the prestigious Canadian Marketing Hall of Legends.
Subscribe now and never miss an episode, featuring top industry experts and thought leaders on their multicultural marketing journeys (and don’t forget to rate and review this podcast).
Social Media: (Follow: #Balmoral and #MulticulturalMarketingPodcast)

LinkedIn:

Sharifa Khan: https://www.linkedin.com/in/sharifa-khan/

Balmoral Multicultural Marketing: https://www.linkedin.com/company/balmoral-multicultural-marketing/

IG:

@sharifa7147
@balmoralmulticultural
@kekadasgupta

Resources:
www.balmoralmkt.com | 416.364.0046 | inquiries@balmoralmkt.com
Credits and Acknowledgements:

· Keka DasGupta – executive producer

· Daniel Ho, ReMarketing Company Inc. - video and editing services

· Rima Maamari - podcast advisory services

  continue reading

章节

1. Pioneering Multicultural Marketing with $6,000 and a Dream! (00:00:00)

2. Sharifa Khan pioneers multicultural marketing in Canada (00:00:05)

3. Discover the Power of Multicultural Marketing (00:11:56)

4. How to Build Bridges in Multicultural Marketing (00:19:07)

5. Embrace Challenges in Niche Marketing (00:31:10)

4集单集

Artwork
icon分享
 
Manage episode 415618309 series 3571588
内容由Sharifa Khan - Balmoral Multicultural Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 Sharifa Khan - Balmoral Multicultural Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Summary
Explore the vibrant fabric of multicultural marketing with the visionary Sharifa Khan, founder and CEO of Balmoral Multicultural Marketing. Together with guest host, Keka DasGupta, we traverse Sharifa's pioneering journey, from her arrival in Canada to her transformative influence on an industry that now thrives on today's diverse cultural landscape.
Sharifa's story is not just one of entrepreneurial spirit, but a testament to the economic and cultural power that immigrants bring to the table. Though navigating the subtleties of diverse ethnic communities isn't without its challenges, this episode is a masterclass in turning potential obstacles into opportunities. Sharifa sheds light on how brands can engage with cultural values to craft messages that resonate deeply, and how to transform taboo topics into conversations that inspire and drive growth. Listeners will gain insight into the crucial role respect and authentic communication play in forging lasting relationships with multicultural communities. Moreover, Sharifa's personal experiences breaking through corporate glass ceilings serve as a powerful example for businesses aiming to embrace genuine inclusivity.
Our discussion underscores the critical need for inclusivity at the highest corporate levels and the undeniable impact of culturally-tailored marketing campaigns. Sharifa offers actionable advice for those embarking on their own multicultural marketing journeys, focusing on the importance of presence, respect, and a commitment to fostering long-term community relationships.
Biographies

Guest host: Keka DasGupta is a 50x award-winning marketing/PR practitioner and international keynote speaker. She has been serving Balmoral as a communications and diversity, equity, and inclusion (DEI) strategist for more than 16 years.
Special interviewee and host of The Multicultural Marketing Podcast: Sharifa Khan is the visionary founder of Canada’s multicultural marketing discipline. She is ­­the founder and CEO of Balmoral Multicultural Marketing, the country’s largest agency of its kind, whose groundbreaking work continues to shape the marketplace today. In 2021, Sharifa received the industry’s highest honour, as an inductee of the prestigious Canadian Marketing Hall of Legends.
Subscribe now and never miss an episode, featuring top industry experts and thought leaders on their multicultural marketing journeys (and don’t forget to rate and review this podcast).
Social Media: (Follow: #Balmoral and #MulticulturalMarketingPodcast)

LinkedIn:

Sharifa Khan: https://www.linkedin.com/in/sharifa-khan/

Balmoral Multicultural Marketing: https://www.linkedin.com/company/balmoral-multicultural-marketing/

IG:

@sharifa7147
@balmoralmulticultural
@kekadasgupta

Resources:
www.balmoralmkt.com | 416.364.0046 | inquiries@balmoralmkt.com
Credits and Acknowledgements:

· Keka DasGupta – executive producer

· Daniel Ho, ReMarketing Company Inc. - video and editing services

· Rima Maamari - podcast advisory services

  continue reading

章节

1. Pioneering Multicultural Marketing with $6,000 and a Dream! (00:00:00)

2. Sharifa Khan pioneers multicultural marketing in Canada (00:00:05)

3. Discover the Power of Multicultural Marketing (00:11:56)

4. How to Build Bridges in Multicultural Marketing (00:19:07)

5. Embrace Challenges in Niche Marketing (00:31:10)

4集单集

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