Florencia Lujani "The Four D's and Regenerative Capitalism"

The New Abnormal

Series Three
This episode of 'The New Abnormal' features Florencia Lujani, a Strategy Director based in London who specialises in brand & creative strategy.
She started her career a decade ago at TBWA Buenos Aires, where she learnt about 'Disruption Planning' before moving to the UK.
She's since worked at JWT London, We Are Social, and Ketchum PR, before joining Media Bounty, one of the leading ethical creative agencies in the country.
Florencia works with brands and the climate sector developing strategies that help shift the world to a sustainable economy. (She recently completed a Master’s Degree in Cultural Studies from Birkbeck, University of London, where she studied the intersection of culture, the economy, advertising, the climate crisis and consumer culture).
Florencia also publishes her Substack newsletter 'Cultural Patterns' where she writes about cultural phenomena, new forms of creativity, the climate crisis, emerging consumer behaviour and their impact on brand strategy.
She's written for WARC, The Drum, Contagious, The Guardian, Marketing Week and her thinking has been published in the UK, Spain, Germany, the US, and Latin America.
In this episode, we discuss a range of issues relating to her specialist knowledge, and in particular, some of her latest thinking regarding "if you don't have a climate plan, you don't have a business plan".