Stefan Rollnick 'Using behavioural science to fight misinformation'

The New Abnormal

Series Three
In this episode of The New Abnormal, I interview Stefan Rollnick, Head of The Misinformation Cell at Lynn, a consultancy who believe that when you inject behavioural science into communications, you can build campaigns that do what’s important: create the behaviours needed to positively change the world.
With a background in politics and campaigns, Stefan has provided strategic consultancy to the World Economic Forum, World Health Organisation, UK and Welsh Government, national health agencies, and more.
In our interview, we discuss a world where choices are everywhere, cognitive overload is at maximum, the stakes of our decisions are higher than ever, and it’s harder to trust what we see and hear.
Hence, audiences need the communications industry to do better. That's why the Misinformation Cell provides a unique service dedicated to helping clients with the growing threat of online hate and misinformation so they can cut through the noise, build resilience within their online communities and together, achieve positive societal change...