Episode 58: Building an Effective & Profitable Sales Function w/Aditi Shrivastava, Pocket Aces

The One Percent Project- Entrepreneurship, Leadership & Resilience

About Aditi Shrivastava:

My next guest The One Percent Project is the very talented and driven Aditi Srivastava. Aditi is Co-Founder and CEO at Pocket Aces, India’s largest socially distributed content network, which includes five diverse brands: FilterCopy (short fiction), Dice Media (multi-episode web series), Gobble (lifestyle), Nutshell (infotainment), and Jambo (young-adult animation). Pocket Aces also operates Clout India’s largest digital influencer management practice. The company incubated Loco, India’s largest homegrown game streaming and esports app, which was spun off successfully into a separate entity in 2021.

Sales are a critical contributor to the success of any business. They are the source of revenue generation, but more importantly, they help build and sustain relationships with clients. Sales offer crucial insight into the efficiencies of a company's marketing and product development initiatives. A competent sales force may assist a company in reaching its objectives by spotting and capitalizing on new possibilities and cultivating and maintaining connections with important clients. Undoubtedly, sales are crucial in any business's long-term existence and expansion. But how does one build a robust sales force? In this contemplative conversation, Aditi shares her understanding of sales through years of hands-on experience in building sales businesses, the role of storytelling in sales, striking a balance between creativity and numbers, the difference between sales and marketing units, building sales teams through the years, if founders should be key salespersons, and much more.

Key Take Aways & Transcript: https://bit.ly/TOP_AditiShrivastava

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In this conversation, she talks about:

00:00 Intro

02:15 A day in Aditi's life

02:50 How as humans, we are constantly selling

04:31 Role of storytelling in sales.

06:22 The balance between creativity and numbers.

07:56 If all salespersons are extroverts?

10:18 Where she draws the line between sales and marketing functions.

13:11 Her insights on building a sales team.

21:09 If she thinks founders can oust revenue generation or business creation from other key members in the initial days?

26:48 How she manages sales rejections?

31:03 The nicest thing anyone has done for her.

32:09 Her legacy.