Artwork

内容由Mary Chan and Organized Sound Productions提供。所有播客内容(包括剧集、图形和播客描述)均由 Mary Chan and Organized Sound Productions 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

Crafting a Consistent Brand Story with Brigitte Bojkowszky - EP 73

40:18
 
分享
 

Manage episode 404571519 series 2794585
内容由Mary Chan and Organized Sound Productions提供。所有播客内容(包括剧集、图形和播客描述)均由 Mary Chan and Organized Sound Productions 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.

Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.

Discover Brigitte’s secret sauce for successful brand integration:

  • Why knowing your values is essential to building your brand and your podcast
  • When a podcast isn’t the right move for your business
  • What to ask yourself before you launch your show
  • How the interplay between your podcast and AI is like music

Links worth mentioning from the episode:

Engage with Brigitte:

Connect with Mary!

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

  continue reading

87集单集

Artwork
icon分享
 
Manage episode 404571519 series 2794585
内容由Mary Chan and Organized Sound Productions提供。所有播客内容(包括剧集、图形和播客描述)均由 Mary Chan and Organized Sound Productions 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

How does branding tie into your podcast? As a podcast host, figuring out how to communicate why your episodes are worth listening to is one of your most important tasks. Downloads are nice and all, but it’s the strength of your brand—and really nailing down how you want your listener to feel—that encourages them to earmark some of their extremely valuable time for listening to your show. This is what truly sets you apart from the competition.

Dr. Brigitte Bojkowszky is a brand strategist and educator with more than 20 years of experience in her field, and she’s also a podcast host herself! She joins Mary to chat all things branding, marketing, and the audio experience. They cover everything from what the potential podcaster needs to consider before pressing record to the importance of consistency and accessibility across every iteration of your brand voice.

Discover Brigitte’s secret sauce for successful brand integration:

  • Why knowing your values is essential to building your brand and your podcast
  • When a podcast isn’t the right move for your business
  • What to ask yourself before you launch your show
  • How the interplay between your podcast and AI is like music

Links worth mentioning from the episode:

Engage with Brigitte:

Connect with Mary!

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

  continue reading

87集单集

Semua episod

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南