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Is Catalytic Marketing Right for Your Business?
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内容由Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge提供。所有播客内容（包括剧集、图形和播客描述）均由 Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and courage in constraints. How truly important are non-core investments or projects? What are some major roadblocks to embracing catalytic marketing?
Chapters:
- 00:00 Introduction
- 03:02 The Three C's of Catalytic Marketing
- 04:11 - Clarity
- 07:10 - Connections
- 10:28 - Courage
- 14:30 - Implementing Catalytic Marketing
- 15:20 - Selling Catalytic Marketing to the C-Suite
- 18:09 - Conclusion
The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
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