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内容由Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge提供。所有播客内容(包括剧集、图形和播客描述)均由 Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Welcome to the Content Revolution

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Manage episode 409024145 series 2864318
内容由Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge提供。所有播客内容(包括剧集、图形和播客描述)均由 Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into factors such as search engine rankings and user engagement. How do we proactively answer customer questions, move prospects through the buying journey, and provide transparency?

Chapters:

  • 00:00 - Introduction: Wrestling with the Quantity vs Quality of Content
  • 01:25 - Generative AI and User-Generated Content
  • 04:00 - Finding the Balance: Quality vs Quantity
  • 05:00 - Answering Customer Questions and Providing Transparency
  • 06:34 - Harnessing User-Generated Content
  • 07:19 - The Importance of User-Generated Content
  • 09:15 - Building Online Communities
  • 10:13 - The Power of Storytelling
  • 11:00 - Visual and Interactive Content
  • 13:36 - Engaging with Customers in Different Ways
  • 14:34 - Using Analytics to Optimize Content
  • 08:34 - Quality vs Quantity of Content
  • 09:33 - Conclusion: The Content Revolution

The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

232集单集

Artwork
icon分享
 
Manage episode 409024145 series 2864318
内容由Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge提供。所有播客内容(包括剧集、图形和播客描述)均由 Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into factors such as search engine rankings and user engagement. How do we proactively answer customer questions, move prospects through the buying journey, and provide transparency?

Chapters:

  • 00:00 - Introduction: Wrestling with the Quantity vs Quality of Content
  • 01:25 - Generative AI and User-Generated Content
  • 04:00 - Finding the Balance: Quality vs Quantity
  • 05:00 - Answering Customer Questions and Providing Transparency
  • 06:34 - Harnessing User-Generated Content
  • 07:19 - The Importance of User-Generated Content
  • 09:15 - Building Online Communities
  • 10:13 - The Power of Storytelling
  • 11:00 - Visual and Interactive Content
  • 13:36 - Engaging with Customers in Different Ways
  • 14:34 - Using Analytics to Optimize Content
  • 08:34 - Quality vs Quantity of Content
  • 09:33 - Conclusion: The Content Revolution

The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.

We are a proud partner show of the Marketing Podcast Network.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

232集单集

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