Changing Misconceptions: The Truth About Sales Planning for Life After the Military | John Renken

The Sales Podcast

https://blog.thesaleswhisperer.com/p/john-renken

John Renken, a former Army veteran and professional fighter, shares his journey in sales training and his passion for helping military personnel transition into civilian careers.

He discusses his background in sales, his experience in the military, and the challenges faced by veterans in finding employment. John emphasizes the importance of sales skills and provides insights into the misconceptions about sales. He also highlights the need for better support and resources for veterans during their transition.

In this conversation, John discusses his work with Sales Platoon, a program that helps veterans transition into sales careers. He explains the training process, which includes teaching veterans how to generate leads, use LinkedIn, ask for referrals, build scripts, use AI, time block, and network.

The training lasts between three to six months, depending on the branch of the military the veteran served in. John also discusses the challenges of getting SkillBridge applications approved and the importance of planning for life after the military. He shares his experience climbing Mount Kilimanjaro and the lessons he learned from it.

Takeaways

• John Renken has a background in sales and has been involved in sales since he was 11 years old.
• He started his career in the Army and later transitioned to working as a civilian contractor, specializing in combatives training.
• John is now a sales coach and trainer, helping military personnel transition into civilian careers.
• He emphasizes the importance of sales skills and the misconceptions about sales, and highlights the need for better support and resources for veterans during their transition. Sales Platoon helps veterans transition into sales careers by providing comprehensive training on lead generation, LinkedIn, referrals, scripts, AI, time blocking, and networking.
• The training program lasts between three to six months, depending on the branch of the military the veteran served in.
• Getting SkillBridge applications approved can be challenging due to the military's need to maintain readiness for potential conflicts.
• It is important for veterans to plan for their transition to civilian life from the moment they join the military.
• John Renken shares his experience climbing Mount Kilimanjaro and the lessons he learned about perseverance and the importance of planning.

Sound Bites

• "I've been in sales since I was 11."
• "The average person getting out of the military right now is getting 20 bucks an hour."
• "You should never settle for less than 30 if you've served."
• "We teach them how to generate leads, use LinkedIn, how to ask for referrals, how to build script, how to use AI. We do all of it."
• "The training lasts between three to six months, depending on the branch of the military the veteran served in."
• "Getting SkillBridge applications approved is like 1,000 out of 10,000."

00:00 Introduction and Background

01:09 Discussion about Mead

03:01 Interest in Fighting and Combat Sports

05:27 Teaching Combatives and Nicknames

07:14 Fighting Preacher Nickname

08:56 Nerves and Enjoyment in Fighting

10:33 Rank in Brazilian Jiu-Jitsu

15:30 Transition to Sales Training

21:49 Transition to Sales Coaching

23:39 SkillBridge Program and Taking Over a Company

25:36 Average Salary for Military Veterans

27:02 Transition from Military to Civilian Life

28:26 Perception of Sales in the Military

29:26 Salary Expectations for Military Veterans

29:45 Sales Training for Military Personnel

32:02 Challenges with SkillBridge Program

35:11 Calling Strategies in Sales Platoon

36:37 Common Mistakes in Corporate Sales Teams

39:19 Importance of Accountability and Time Management

41:55 The Role of Scripts in Sales

43:23 The Benefits of Having a Routine

44:42 Sales Platoon's Target Audience

46:15 Preparing for Life After the Military

49:01 John Renken's Experience Climbing Mount Kilimanjaro

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