Embracing Change and Finding Confidence: A Journey to Entrepreneurship with Waverly Avenue Consulting Founder Melissa Lohrer

The Second Degree with Emily Merrell

In this inspiring episode of The Sixth Degree podcast, Emily interviews Melissa Lohrer, the founder of Waverly Avenue Consulting. Melissa shares her journey of transitioning from a successful corporate career to becoming a thriving entrepreneur. She opens up about the pivotal moment that led her to start her own business and how she followed her intuition to discover her true passion. Throughout the conversation, Melissa emphasizes the importance of embracing change and feedback in business, as well as the power of community and support among fellow entrepreneurs. Listeners will be captivated by Melissa's insights on managing emotions, staying authentic, and finding confidence in the ever-changing landscape of entrepreneurship. Tune in to discover the valuable lessons learned and the tips for staying resilient on the entrepreneurial journey.

What you'll Learn:

• Melissa's Podcast Addiction: Melissa shares her passion for podcasts and audiobooks, revealing her go-to podcasts like Jay Shetty, Emily Merrell's podcast, and more. She talks about how podcasts inspire her, provide business insights, and spark creative ideas that she later incorporates into her work.
• The Journey to Waverly Avenue Consulting: Melissa opens up about her journey and the decision to start her own consulting business. She reflects on her time working in the creative agency space and the moment she realized something was missing. Her trip to Greece became a turning point, and with support from loved ones, she mustered the courage to leave her job and pursue her passion.
• The Coaching Connection: Melissa discusses the importance of finding an executive leadership coach during her transition. She highlights the value of having someone guide her through the process of self-discovery, defining her goals, and eventually encouraging her to start her own business.
• Embracing Flexibility and Control: Melissa shares her desire for flexibility and control over her time, something she didn't experience in her previous job. This desire led her to consider starting her own business as the best path to fulfill her goals.
• The Organic Growth of Waverly Avenue Consulting: Melissa reveals how her business took shape organically. Initially, she wasn't sure where it would lead, but step by step, her clarity grew, and with a full book of clients, she realized her business was not just a venture but a reality.
• The organic evolution of her business offerings and the importance of being open to change and feedback.
• Surprising lessons learned as an entrepreneur, including the support and camaraderie of other entrepreneurs, and the importance of staying true to oneself and not getting caught up in vanity metrics.
• Melissa emphasizes the significance of community and finding like-minded individuals to share experiences and challenges.
• Her insights on managing emotions and staying confident as an entrepreneur.
• To learn more about Melissa and her business, listeners can visit her newly launched

To learn more about Melissa Lohrer, visit her website waverlyave.com and follow on instagram at waverlyave.consulting

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