From Academia to Copywriting: Crafting Human Connections with Nicole Elliott

The Second Degree with Emily Merrell

In this episode of The Sixth Degree Podcast meet Copywriter Nicole Elliott. In this episode we dive into Nicole's journey as a copywriter, her experiences teaching ESL, and her global adventures with her Brazilian husband. Nicole highlights the importance of human connection in writing and how Nicole's approach to copywriting helps clients connect with their audiences effectively. Throughout the episode, Emily and Nicole share personal anecdotes and insights that make for an engaging and relatable conversation.

What you'll learn:

• Nicole's Background: The episode starts with Emily Merrell introducing Nicole Elliott, the lead copywriter and messaging strategist at Nicole e creative. Nicole explains her transition from academia to copywriting, driven by a desire for more human connection and a departure from the dryness of academic writing.
• Nicole's Journey into Copywriting: Nicole shares how she started as an English major and became an ESL teacher, which allowed her to appreciate language learning from a different perspective. She eventually discovered copywriting and was drawn to the focus on writing for humans and creating meaningful connections through words.
• First Copywriting Client: Before officially realizing she was doing copywriting, Nicole's first client was her father-in-law, who needed help with expanding his business into an English-speaking market. This experience laid the foundation for her career as a copywriter.
• Love Story: Nicole shares her unique love story with her husband, who is from Brazil. They met in Croatia while backpacking, and despite distance and various locations, they eventually got married and lived in South Korea.

To learn more about Nicole Elliott, visit her website nicoleelliott.co.

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