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S3 E41 Exclusive: Visit FLORIDA's Dana Young on the MICHELIN Guide's Current Impact & Future
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President and CEO Dana Young updates us on the MICHELIN Guide's current Florida impact since the initial announcement in 2021 and two guides later (with a third on the horizon April 18th).
- Why is this partnership an ideal fit for the Sunshine State?
- Are diners choosing us and staying longer in Florida because of our food?
- Was the initial plan for three guides/years? Is this partnership something she forecasts will continue in Florida long term?
- Can we expect Broward and Palm Beach County or others in '24 or '25 as the guide expands its Florida coverage?
- What is and isn’t covered in Visit Florida’s investment with the guide? Do restaurants pay to be featured?
- Has she tried any of the starred restaurants yet? Have any surprised her? Any favorites?
Plus, after the interview concludes, I take a closer look at some of the most popular and controversial MICHELIN myths and facts.
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Brenda
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