Data-Driven Strategies in Cannabis: A Deep Dive with Roy Bingham of BDSA

Thinking Outside The Bud

Data-Driven Strategies in Cannabis: A Deep Dive with Roy Bingham of BDSA
Roy Bingham co-founded BDSA in 2015 after recognizing that the cannabis industry lacked the kind of sophisticated data that is both commonplace and essential in other industries. His drive to help the industry understand consumer behavior and capture growth opportunities has built BDSA into the powerhouse it is today. As Chief Executive Officer, Roy drives company growth by working closely with the Board of Directors to oversee operations and implement strategic plans that help BDSA deliver the best solutions and expertise to its clients and partners, including leading cannabis brands, MSOs, LPs and financial services companies.

Bingham is a seasoned executive with more than 30 years of data analytics and market research experience in the natural products, healthcare and nutrition industries. He has a deep understanding of the global consumer marketplace from both the investor and technology-based service provider perspective, with firsthand experience in the U.S. and internationally.

A Harvard MBA, former McKinsey consultant and chartered banker, Bingham has enjoyed a successful career as a serial entrepreneur with a proven track record in creating successful businesses that drive growth and impact. Before BDSA, he co-founded Realize Therapeutics, a health, wellness and longevity business, and Cutting Edge Cultures, a specialty microbiome company. His other ventures include Nutrition Business Journal, Health Business Partners, Health Strategies Consulting and the NBJ Summit.

BDSA Website: https://bdsa.com/
LinkedIn: https://www.linkedin.com/in/roybingham/
BDSA LinkedIn: https://www.linkedin.com/company/bdsa-insights/
Twitter: https://twitter.com/Roybingham
BDSA Twitter: https://twitter.com/BDSA_Insights