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Nooner Nookie: The Allure of Marketing Freebies

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Manage episode 364494584 series 2434990
内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

For over 100 years, “free” has been one of the most powerful words in the marketing world.


And believe it or not, companies love freebies as much as their customers do.


Because giving away free products generates a lot of goodwill. And goodwill generates free press.


We’ll talk about a ketchup company who gave a man a free boat.


A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.


And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

331集单集

Artwork
icon分享
 
Manage episode 364494584 series 2434990
内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

For over 100 years, “free” has been one of the most powerful words in the marketing world.


And believe it or not, companies love freebies as much as their customers do.


Because giving away free products generates a lot of goodwill. And goodwill generates free press.


We’ll talk about a ketchup company who gave a man a free boat.


A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.


And we’ll tell the story of how one company helped a teenager with huge feet – by giving him a pair of size 23 shoes.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

331集单集

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