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The Phrase That Pays: Marketing Contests

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Manage episode 363862374 series 2434990
内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marketing contests can be tricky business.


On one hand, contests can be designed to help companies achieve certain business goals.


On the other hand, companies can lose control over them pretty quickly.


This week, we look at some of the most interesting – and hilarious – marketing contests.


Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.


True story.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

341集单集

Artwork
icon分享
 
Manage episode 363862374 series 2434990
内容由Apostrophe Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Apostrophe Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marketing contests can be tricky business.


On one hand, contests can be designed to help companies achieve certain business goals.


On the other hand, companies can lose control over them pretty quickly.


This week, we look at some of the most interesting – and hilarious – marketing contests.


Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.


True story.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

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