As an athlete, entertainer or artist, your talent may be helping you to build a successful career and reputation. However, it is important to remember that your reputation and image has value and you need to protect it. Safeguarding your personal brand and identity is very important in the early stages of your career, and will help you protect your future position and commitments.In this podcast series, hosted by Michael Rueda, we talk to experienced advisers who share useful tips and considerations to help you build a successful career, and remain in the driving seat. The series will cover a diverse range of topics such as contracts with advisors and agents, navigating name, image and likeness opportunity related contracts, protecting your brand, intellectual property rights and tax and estate planning. Michael, who leads Withers sports and entertainment practice in the US, is a former competitive athlete who understands the issues and pitfalls that present all too well. He combines his passion for sports and his knowledge of corporate law to provide his clients with the tools they need to navigate the industry's ever-changing landscape.