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E.81 Exploring hottest trends and communication strategies for brands with Anna Jona Koch (Live)

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Manage episode 381472608 series 2863507
内容由Daria Suvorova提供。所有播客内容(包括剧集、图形和播客描述)均由 Daria Suvorova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today we speak to a growth strategist, founder and managing director of the consulting company JK Access, Anna Jona Koch. With 15 years of experience in communication and business development in the leading media and lifestyle brand companies such as Philipp Plein, ELLE and the German Football Association, Jona has a lot to tell. In this episode, she shares her take on what is the best investment a brand can make when it comes to their communication strategy. Jona reveals how brands can combine storytelling with business objectives to create a profound impact on culture and company revenue. Last but not least, we brush up on her early exposure to political dynamics, her unique approach to networking and deep connection to football, such as FC Viktoria Berlin.

Join this conversation with Anna Jona Koch and feel the energy that is present during the Women Authors of Achievements live podcasts!

Read more about the Women Authors of Achievement (WAA) Podcast via https://waa.berlin/info
Follow us on Instagram & find us on LinkedIn
Subscribe to our newsletter via https://waa.berlin/#newsletter

★ Support this podcast on Patreon ★
  continue reading

102集单集

Artwork
icon分享
 
Manage episode 381472608 series 2863507
内容由Daria Suvorova提供。所有播客内容(包括剧集、图形和播客描述)均由 Daria Suvorova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today we speak to a growth strategist, founder and managing director of the consulting company JK Access, Anna Jona Koch. With 15 years of experience in communication and business development in the leading media and lifestyle brand companies such as Philipp Plein, ELLE and the German Football Association, Jona has a lot to tell. In this episode, she shares her take on what is the best investment a brand can make when it comes to their communication strategy. Jona reveals how brands can combine storytelling with business objectives to create a profound impact on culture and company revenue. Last but not least, we brush up on her early exposure to political dynamics, her unique approach to networking and deep connection to football, such as FC Viktoria Berlin.

Join this conversation with Anna Jona Koch and feel the energy that is present during the Women Authors of Achievements live podcasts!

Read more about the Women Authors of Achievement (WAA) Podcast via https://waa.berlin/info
Follow us on Instagram & find us on LinkedIn
Subscribe to our newsletter via https://waa.berlin/#newsletter

★ Support this podcast on Patreon ★
  continue reading

102集单集

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