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Katie Martell - Marketing Influencer - How to bridge the gap between Marketing and the Contact Center
Manage episode 306029873 series 3001515
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In this episode, Dave talks with Katie Martell about how Contact Centers and Marketing Departments can not only get along, but help each other accomplish their goals. Dave and Katie talk about:
1. How can the marketing department and customer service co-exist?
2. What is the fundamental role of marketing?
3. How has our understanding of the voice of the customer changed over the last 10 years?
4. How call center data makes marketing more effective, and vice versa.
If your contact center struggles in communication with the marketing department, this episode is for you. In fact, send it to your Marketing leader and discuss!
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