The Influencer Marketing Factory播客

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder. Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse m…

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Arielle Berlinsky, Social Media Marketing Coordinator at Delta Vacations. Their dialogue covers a range of subjects, from emerging travel trends to the significance of user-generated content, …

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the futu…

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and m…

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surroun…

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, is joined by Jasmine Enberg, a Principal Analyst specializing in Social Media at Insider Intelligence. Together, they delve into the daily routine of staying informed about the ever-evolving soc…

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, dives into a conversation with Matt Whitteker, the CEO at MILLIONS, and Brandon Austin, the Co-Founder and CMO at MILLIONS. Throughout their discussion, they explore various subjects, such as at…

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, engages in an in-depth discussion with Danny Desatnik, Manager of Creator Initiatives at #paid. During their conversation, they explore a wide array of subjects, including the Creator Economy, c…

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe. This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to e…

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing. During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, val…

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group. Together, they explore a wide range of topics, encompassing thei…

In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intrica…

In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ. Together, they delve into a wide range of topics, including the ever-changing influencer marketing lands…

In this week's podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an enlightening conversation with Jerry Won, Founder of Just Like Media and Always Be Creating.Together, they delve into an array of topics, including Asian American creators, the nuances of impact and influence, …

In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth. The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age. Uncovering intr…

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst. Together, they explore a wide array of captivating topics, inclu…

In our latest episode, tune in to hear Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in a lively conversation with Brian Harwitt, Partner at CoVenture. This week, they navigate through a diverse spectrum of themes, encompassing access to creator capital, the ever-evolving landscape of di…

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch. Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monet…

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Michael Bolen, Head of Social and Content at Linktree. Together, they explore the multifaceted world of creator monetization, search engine optimization (SEO) across social platforms, crucial partne…

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C soc…

Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, and Colin Hickey, Senior VP of Operations at VidCon, come together in the most recent episode of The Influence Factor podcast. Their discussion explores the past, present, and future of VidCon, a prominent event for creators, providing valuable insights into the event's evol…

In the most recent episode of The Influence Factor, Ali Wing, CEO of Oobli, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they dig deeper into the fascinating world of the health industry, discussing everything from the inception of Oobli to the challenges faced, market insights, effective marketing stra…

Tune in to this week's episode of The Influence Factor, where Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful discussion with Aaron DeBevoise, CEO & Founder of Spotter, Inc. Together, they discuss a myriad of topics, including the evolving journey of Creators, the possibilities …

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by BenGingi, owner of YASSS, a chef, a baker and a content creator. BenGingi shares the behind-the-scenes of a food content creator, how he makes money, how he shoots and edits videos and much more! Be…

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into th…

Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, t…

In this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, engages in a captivating conversation with Mark Herschberg, renowned author and creator of the Brain Bump app. Tune in as they delve into a diverse range of topics, including audio indexing, content accessibility, the power of push-to-pull marketing…

On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism. Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of a…

The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode! 🌟 Leave a 5-star rat…

On the latest episode of The Influence Factor, Alessandro Bogliari, the podcast host and CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Avi Gandhi, the Founder of Partner with Creators, about several aspects of the Creator Economy. Don't miss out on the chance to learn from the experts as they share their insig…

In this week's podcast episode, Reagan Fry, Director of Product at Kajabi, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as they discuss a wide variety of topics and tools that are essential to the Creator Economy. From empowering creators with various tools to building content ecosystems and having a strong creat…

On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights. 🌟 Leav…

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and com…

This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more. …

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Gigi Robinson, a Content Creator. This episode will delve into Robinson's path to becoming a content creator, methods for keeping up with the ever-changing industry, useful insights and techniques for att…

In this week's podcast episode, Paul Bakaus, Head of Creators at Koji, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to delve into a wide range of topics related to the Creator Economy. From social commerce and consumption trends to content ecosystems and tools of the trade, the duo shares their insights and persp…

Join Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as he hosts Lia Haberman, adjunct professor at UCLA and advisor for brands, in this week’s podcast episode. The duo discusses all the latest social media news, from Instagram discontinuing its livestream shopping on its app, to Super Bowl's influencer cameos, passing by…

This week, Brett Dashevsky, Creator Manager at Workweek, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss how creators are building sustainable careers and businesses around their passion and content, as well as strategies for growth, monetization, and community building. Brett's twitter…

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and host of the podcast, is joined by Erik Huberman, Founder and CEO of Hawke Media, to talk about the evolving nature of advertising, how he founded a successful marketing agency, and much more. ⭐️ Leave a review on Apple Podcasts: http://bit.ly/3W2egs7 ⭐️ ⭐️ Le…

On this week's episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory. Listen in to this week's episode to hear how highly regulated industries are overcoming marketing challenges and how influencers…

On this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Daniel Markovits, Creator and Community Manager at LinkedIn, the largest professional network in the world. Tune in to hear insights into the existing creator economy landscape and gaze into the future of content…

This week, Zeev Farbman, Co-Founder and CEO of Lightricks, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss the shifting nature of the creator ecosystem, how he established an award-winning app development company, and much more! 🔥 Subscribe to our YouTube channel: https://www.youtube.co…

On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand! 🔥 Subscribe…

On this week's episode of The Influence Factor, we have Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, an influencer platform for enterprise consumer brands, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to hear everything from identifying trends to ex…

This week, Carter Kench, a Content Creator, joins Alessandro Bogliari, host of the podcast and CEO and Co-Founder of The Influencer Marketing Factory, for an episode of The Influence Factor. The two discuss the journey to becoming a content creator, how to keep up with the ever-evolving industry, the tips and tricks to success, and so much more! Ca…

Did you know that over 20,000 Instagram accounts are hacked every day? This and a lot more are covered in this week's episode! Rafael Broshi, CEO at Notch, joins podcast host Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory. Notch Website: https://get-notch.com/ 🔥 Subscribe to our YouTube channel: https://bit.ly/3HzBJNA 🚀…

On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to hear all about building a brand from the ground up and…

Dylan Harari, VP of Creator Partnerships at SuperOrdinary, a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor. Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this epis…

This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more. Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-…

Can B2B brands achieve results by leveraging influencers and creators? This and much more is discussed in this week’s episode! Ryan Bares, Influencer and Advocacy Lead at IBM joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host. ⚡️ Full Episode https://link.chtbl.com/influencermarketing 🐦 Ryan's Twitter: …