Branding Vs Marketing | EP 212 Music Lessons And Marketing podcast

14:12

Unlock the true potential of your music school with the power of a well-crafted mission statement. In this episode, Dave explores why a mission statement is more than just words on paper—it’s your school’s compass for growth, unity, and purpose. Learn how to write a statement that reflects your vision, guides decisions, and inspires everyone who walks through your doors. davesimonsmusic.com…

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Turn Parent Interactions into Marketing Gold | Ep 248 18:15

9天之前18:15

18:15

Learn how your sales calls can supercharge your music school marketing! In this episode, discover how real-time conversations reveal the exact words and emotions that resonate with parents. Use their hopes, dreams, and objections to refine your messaging and create more impactful marketing campaigns. davesimonsmusic.com…

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What Music School Owners Can Learn From The Super Bowl | EP 247 24:03

15天之前24:03

24:03

What can music school owners learn from the Super Bowl? A lot more than you think! In this episode, we break down how the NFL creates unforgettable experiences and how you can apply those same strategies to your recitals. Learn how to build excitement, create meaningful traditions, and turn your events into can't-miss experiences that boost retention and engagement. davesimonsmusic.com…

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Struggling with Facebook Ads? Here’s the Fix With Ray Kirsch | Ep 246 45:14

18天之前45:14

45:14

Struggling to get results from your Facebook ads? In this episode, digital marketing expert Ray Kirsch shares proven strategies to help music school owners create high-performing ad campaigns. Learn how to refine your targeting, craft compelling offers, optimize your landing pages, and track performance for better ROI. Discover how to turn your ads into student enrollment machines today. davesimonsmusic.com…

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Bridging the Gap Between Rock and Classical Music Education with John Kozicki: Ep 245 51:53

30天之前51:53

51:53

This episode features John Kozicki of the podcast Rock School Proprietor, which explores fresh insights into music education. John and his co-host, Mandy York, bridge the gap between classical and rock-based teaching, discussing how to balance technique with creativity, guide parents through the learning process, and make practice more engaging. davesimonsmusic.com…

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3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244 49:12

5 weeks之前49:12

49:12

Why aren’t your social media posts getting the engagement you hoped for? In this episode, Sara Campbell uncover the top three mistakes music schools often make on platforms like Facebook and Instagram—and, more importantly, how to fix them. From the pitfalls of overly promotional content to the missed opportunities of “set it and forget it” posting, we’ll walk you through actionable strategies to level up your social media game. Plus, discover why asking for reviews is a must and how to make storytelling the secret ingredient in your marketing. If you’re ready to stop spinning your wheels and start seeing results from your social media efforts, this episode is for you! davesimonsmusic.com…

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Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243 49:24

8 weeks之前49:24

49:24

Adding a new revenue stream can transform your business, as shown by Lauren Bateman’s success with her online guitar course, the 7 Level Guitar System, which has generated over $2.5 million in sales through YouTube. Diversification offers financial security and growth opportunities but requires careful market research to avoid costly missteps. Lauren’s journey highlights the importance of validating ideas, leveraging social media, and committing time and effort. With the right strategy and preparation, introducing new revenue streams can unlock extraordinary results for your business. davesimonsmusic.com…

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What Music Schools Can Learn From Dance Schools | EP 242 48:45

23 weeks之前48:45

48:45

As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school. We’ll talk about the importance of creating low-barrier entry points for students, and I’ll introduce today’s guest, Misty Lown , a leader in the dance world who’s mastered the art of positive first experiences. Tune in to discover how stepping outside the music education bubble can bring fresh ideas and new growth to your school. Key Takeaways: How to learn from industries outside of music The value of a positive first experience for students Insights from Misty Lown on creating a successful studio program davesimonsmusic.com…

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How to Craft Stories That Drive Word of Mouth Marketing | EP 241 13:49

27 weeks之前13:49

13:49

In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation. davesimonsmusic.com…

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Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239 20:30

29 weeks之前20:30

20:30

In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue. Whether you’re already running group classes or considering adding them to your offerings, you’ll gain actionable insights that will make them a core part of your music school’s success. Learn how to effectively market your group classes, educate parents, and create a passionate, belief-driven culture that resonates with both staff and students. davesimonsmusic.com…

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Why Your Social Media is Underperforming | EP 240 8:03

30 weeks之前8:03

8:03

In this episode, Dave explores why many music schools fail to maximize Instagram’s potential. Discover practical tips to engage your audience, create shareable content, and turn your social media strategy into a lead-generating machine. Don't miss this essential guide to transforming your Instagram feed from a passive newsletter into a dynamic tool for growth! davesimonsmusic.com…

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Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238 33:18

30 weeks之前33:18

33:18

Explore why some music schools succeed with group programs like Kidzrock and others don't. Join Dave Simon and Kelly Bennett, from Valencia School of Music , dive into top marketing strategies, effective parent communication, and practical advice for launching and maintaining Kidzrock programs . Whether you're a music school owner or instructor, this episode is packed with insights to help you elevate your group classes. Tune in and learn how to make your music school stand out! davesimonmusic.com…

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Why You Should Use Pain In Your Marketing | EP 237 5:31

32 weeks之前5:31

5:31

In this episode, Dave delves into the surprising power of using pain in marketing. Discover how this strategy can capture attention, build trust, and drive sales. Learn from real-world examples and get practical tips for applying this technique in your marketing and sales calls. Don’t miss these valuable insights to enhance your music school's marketing effectiveness! davesimonsmusic.com…

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Market Your Group Classes Without Spending a Dime | EP 236 43:59

36 weeks之前43:59

43:59

In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar . Key Points Covered: No Paid Ads Needed: Learn how phone calls and emails can effectively fill your group classes without the need for paid advertising. Parental Perception: Understand how parents' past experiences with private lessons influence their decisions and how to leverage this in your marketing. Value Explanation: Discover the importance of clearly explaining the benefits and value of your group classes to parents. Overcoming Risks: Learn strategies to make unfamiliar group classes feel like a safe and valuable choice for parents. Sales Training Role Play: Hear a role play of a sales call for programs like Kidzrock, Jr. Rockerz, and Piano Jam, complete with commentary and strategy breakdowns. Building Relationships: Explore how to build rapport, trust, and present yourself as a likable expert to foster long-term relationships with new families. Sales Framework (RPCO): Get a simple outline for any sales call—Reveal, Present, Close, Objections (RPCO)—and tips for handling objections effectively. Listen in as we dive into the nuances of selling group classes and how to position them as the best choice for parents and their children. Don’t forget to sign up for the webinar to learn more in-depth strategies! davesimonsmusic.com…

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Helping Parents See The Value in Group Classes | EP 235 7:54

36 weeks之前7:54