Episode 74 - Using a 3rd Party to Build a Better Website for Your Bank or Credit Union

Hit Record Podcast - FI GROW Solutions

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Women's Health is your destination for compelling, stand-out series that touch on all aspects of women's health. While each series may focus on a different topic, they're united in their commitment to candid conversations that destigmatize women's health issues and highlight real life people. This podcast feed is powered by Pfizer.

大约1年之前 9:45

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Key Takeaways:

Specialized Project Management: FI GROW Solutions enhances the website development process by providing specialized project management and content creation tailored to the financial industry. This approach helps ensure website projects stay on schedule and meet the specific needs of banks and credit unions.
Understanding Financial Products: The discussion highlights the importance of a team understanding financial products and services. This knowledge is crucial for avoiding common pitfalls in web design and development that may not suit the specific requirements of financial institutions.
Balancing Industry Expertise with Fresh Perspectives: While it's beneficial to work with developers who have broad experience across industries, it's equally important to integrate team members who understand the unique user experience, compliance, and complexity of financial products. This balance helps financial institutions leverage new technologies and design trends effectively.

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#MBA #Business #Marketing #FI GROW Solutions #Credit Union #Community Banks #Banking #Digital Marketing #Social Media Marketing #Sales #Sales Strategy #Inbound Marketing #Inbound Lead Generation #Business Growth

Episode 74 - Using a 3rd Party to Build a Better Website for Your Bank or Credit Union

Hit Record Podcast - FI GROW Solutions

published 大约1年之前

MP3•单集首页

Key Takeaways:

Specialized Project Management: FI GROW Solutions enhances the website development process by providing specialized project management and content creation tailored to the financial industry. This approach helps ensure website projects stay on schedule and meet the specific needs of banks and credit unions.
Understanding Financial Products: The discussion highlights the importance of a team understanding financial products and services. This knowledge is crucial for avoiding common pitfalls in web design and development that may not suit the specific requirements of financial institutions.
Balancing Industry Expertise with Fresh Perspectives: While it's beneficial to work with developers who have broad experience across industries, it's equally important to integrate team members who understand the unique user experience, compliance, and complexity of financial products. This balance helps financial institutions leverage new technologies and design trends effectively.

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In our latest episode, Meredith Olmstead, CEO of FiGrow Solutions, joins forces with Inbound Marketing Manager Rebecca Gwaltney to explore creative and effective ways to harness the power of automated emails. Beyond the basics, they delve into advanced strategies for financial institutions to engage customers meaningfully, ensuring their services remain indispensable. Key Takeaways: Re-engagement Campaigns: Utilize transaction data to trigger re-engagement emails, encouraging consistent usage and reinforcing your status as the primary financial institution. Product Lifecycle Communications: Automate emails around specific product milestones, such as post-purchase check-ins or warranty expirations, to maintain communication and offer relevant additional services. Behavior-Based Customization: Tailor automated emails based on user behaviors and interactions, like page visits or product interest, ensuring content relevance and increasing conversion chances…

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Join Meredith Olmstead and Kristin Mock from FI GROW Solutions as they dive deep into the lesser-known features of HubSpot that can transform how financial institutions engage with their clients. Discover innovative ways to leverage smart content, enhance user experiences, and optimize your digital strategy. Key Takeaways: Smart Content: Tailor your digital presence dynamically based on user behaviors and characteristics to provide a personalized experience for each visitor. SEO Website Scan: Utilize HubSpot’s built-in tools to analyze and optimize your website’s SEO performance effortlessly. HubSpot Academy: Access a wealth of resources and training materials to keep your team at the cutting edge of marketing technology.…

1 year之前15:44

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In this podcast episode, Meredith Olmsted, CEO and founder of FI GROW Solutions, has a great conversation with August Mize, the brand ambassador for Carolina Trust Federal Credit Union. August discusses her journey from a communications graduate aiming for a career in journalism to becoming a brand ambassador, emphasizing the strategic shift towards influencer marketing to strengthen community connections and appeal to younger demographics. They explore the significant roles that brand ambassadors play in enhancing brand visibility, community engagement, and the overall marketing strategy of financial institutions. Key Takeaways: Community Engagement: Brand ambassadors enhance the visibility and relatability of a brand within the community, leading to stronger connections with existing and potential customers. Targeting Younger Demographics : Using brand ambassadors, particularly in social media and community events, helps financial institutions engage with younger audiences more effectively. Extended Role Impact: The role of a brand ambassador goes beyond traditional marketing by embedding the brand into various community activities and digital platforms, which can significantly boost brand recognition and customer engagement over time…