Ep 81 Building Trust and Authority: How to Elevate Your Real Estate Game | Nathaniel Getzels

Realtor180 with San Francisco Realtor Shawn Kunkler of the Homeward Associates team

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In this insightful episode of the Realtor180 podcast, host Shawn Kunkler sits down with Nathaniel Getzels, a seasoned real estate professional with a unique perspective on building authentic relationships and leveraging social media to grow a successful business. Nathaniel shares his journey from teaching to real estate, revealing how his background has shaped his approach to guiding clients and educating them on financial literacy. Together, Shawn and Nathaniel explore the power of authority marketing, the importance of consistency, and the secrets to building a strong, collaborative team.

00:00:00 – Introduction: Shawn introduces Nathaniel Getzels and teases the key insights to be discussed.

00:00:49 – Nathaniel introduces himself and shares his journey from teaching to real estate.

00:02:28 – The importance of educating clients and building long-term relationships in real estate.

00:03:46 – Nathaniel shares a client success story illustrating the power of strategic real estate planning.

00:04:23 – Discussion on shifting the focus from transactions to helping clients and the role of fiduciary duty.

00:08:42 – The significance of social media in real estate and Nathaniel's journey with Facebook.

00:11:15 – Nathaniel's evolution from basic social media posts to high-quality video production.

00:12:24 – How Nathaniel became a top agent by leveraging social media and defying conventional advice.

00:14:00 – Shawn and Nathaniel discuss the benefits of copying successful strategies.

00:17:16 – The role of AI and virtual assistants in scaling social media efforts.

00:20:01 – Tips on creating authentic, structured content for social media.

00:27:49 – Strategies for new agents to build authority in the real estate space.

00:30:12 – The concept of authority marketing and how podcasting can amplify it.

00:32:23 – Overcoming client objections by building trust and showcasing expertise.

00:33:53 – The importance of consistent and congruent communication in maintaining client relationships.

00:40:04 – The value of using personalized language and showing genuine care in real estate transactions.

00:43:37 – The strategy behind going last in listing presentations and leveraging client feedback.

00:49:57 – Discussion on the importance of having a strong network and the benefits of team models in real estate.

00:54:54 – Final thoughts on building a team with a clear purpose and the importanc

About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.
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Watch the full episode on: https://www.youtube.com/@realtor180/videos
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Your host Shawn Kunkler is a licensed Realtor® in California DRE 01991440 and the founder of the Homeward Associates at COMPASS. https://www.homewardassociates.com