Enterprise Vs. Startup SEO: Insights From SIXT's Director Of SEO With Thiago Pojda Cutting Edge: Web Content Development podcast

28:21

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Ivana Flynn, a seasoned SEO consultant with extensive experience in the iGaming sector, for an in-depth discussion on leveraging Reddit for SEO success. Join them as they: Explore Reddit's growing importance in SEO strategy Uncover effective techniques for building and managing subreddits Discuss the balance between community engagement and commercial goals Examine common pitfalls and how to avoid them Consider risk management strategies for long-term success Analyze the role of karma and its impact on Reddit visibility Share insights on content development for Reddit communities Ivana Flynn is an SEO consultant who specializes in iGaming and challenging niches. With a background in software development and years of experience in adult and iGaming industries, she brings unique insights into navigating complex digital marketing landscapes. Her expertise in Reddit SEO strategies has helped numerous brands establish a strong online presence in competitive markets. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Revolutionizing D2C with Amazon Buy with Prime: A Strategic Guide with Corey Brown 26:59

15 weeks之前26:59

26:59

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Corey Brown, Founder of buffaBRAND Marketing, for an insightful discussion on integrating Amazon's Buy with Prime feature into D2C strategies. Join them as they: Explore the strategic benefits of Buy with Prime for D2C brands Examine how to maintain brand independence while leveraging Amazon's infrastructure Discuss implementation challenges and solutions Consider the impact on customer trust and conversion rates Analyze how to effectively test and scale Buy with Prime integration Delve into the unified cart experience and customer data opportunities Examine marketing strategies that complement Buy with Prime integration Corey Brown is the Founder of buffaBRAND Marketing, a boutique e-commerce agency based in Buffalo, New York. With over a decade of experience in e-commerce, Corey and his team work as verified partners with Amazon, Walmart, and Shopify, helping brands scale their operations and optimize their multi-channel presence. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Breaking Down Web Speed: How to Optimize, Innovate, and Dominate w/Chandan Pasunoori 23:06

16 weeks之前23:06

23:06

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Chandan Pasunoori, Director of Product Engineering at Nvizion Solutions, for an insightful discussion on modern web development and performance optimization. Join them as they: Explore Chandan's journey from early programming with C to becoming a web development expert Examine the criteria for selecting the right web framework for different project requirements Discuss the challenges and solutions in implementing various frameworks Delve into performance optimization techniques for achieving ultra-fast response times Consider the importance of continuous learning and staying updated with web technologies Analyze the impact of site speed on user experience and SEO Share insights on building scalable and maintainable web applications Chandan Pasunoori is the Director of Product Engineering at Nvizion Solutions, where he leads the development of the Nitrogen platform, a comprehensive solution for web performance optimization. With over 20 years of experience in software development, starting from his early days of creating game trainers to building enterprise-level web applications, Chandan brings a wealth of knowledge in both frontend and backend development. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Demystifying B2B E-commerce: Essential Strategies and Solutions with Hash Usami, Channel Partnerships Manager at CodUp 24:22

17 weeks之前24:22

24:22

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Hash Usami, Channel Partnerships Manager at CodUp, for an in-depth discussion on B2B e-commerce implementation and strategy. Join them as they: Explore the fundamental differences between B2B and B2C e-commerce platforms Examine how modern platforms like BigCommerce and Shopify are revolutionizing B2B commerce Discuss essential features like tiered pricing, bulk ordering, and RFQ systems Analyze the role of data analytics in optimizing B2B e-commerce performance Consider the challenges of digital transformation in traditional businesses Investigate solutions for seamless integration with legacy systems Share insights on starting small and scaling B2B e-commerce effectively Hash Usami is the Channel Partnerships Manager at CodUp, a global technology solutions provider with offices across the United States, Dubai, Qatar, and Pakistan. With extensive experience in both B2B and B2C e-commerce, Hash brings valuable insights from working with businesses of all sizes, from startups to enterprises, helping them navigate their digital transformation journeys. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Internal Linking Strategy: Building Digital Roadmaps for SEO Success with Tanu Javeri 26:44

18 weeks之前26:44

26:44

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Tanu Javeri, Global Head of Search at Foundry, for an insightful discussion on internal linking strategies and their impact on SEO success. Join them as they: Explore the fundamental role of internal links as digital roadmaps for users and search engines Discuss the balance between optimizing for user experience and search engine crawling Examine effective strategies for managing internal links across large-scale websites Consider the impact of internal linking on crawl budgets and site indexing Analyze common pitfalls and best practices in internal linking Share insights on measuring internal link effectiveness and value Delve into the evolution of SEO strategies and industry changes Tanu Javeri is the Global Head of Search at Foundry, where she oversees SEO initiatives across 47 global publications. With over two decades of experience in SEO since Google's inception, Tanu has worked with major brands including IBM, J&J, and Steady Bank. Her expertise spans agency, consulting, and in-house roles, making her uniquely qualified to discuss the intersection of technical SEO and content strategy. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Mastering E-commerce SEO: Insights from Automotive Industry Expert Patrick Hotchkiss 26:10

19 weeks之前26:10

26:10

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group, for an insightful discussion on e-commerce SEO strategies in the automotive aftermarket industry. Join them as they: Explore Patrick's unconventional career path from the music industry to e-commerce and SEO Discuss effective SEO tactics for niche markets, particularly in the automotive aftermarket sector Examine the challenges of managing multiple brands and optimizing for different customer personas Consider the balance between technical SEO and user experience in content creation Analyze the impact of SEO strategies on customer acquisition and e-commerce growth Delve into the importance of cross-functional collaboration in e-commerce success Offer insights on key performance metrics for e-commerce SEO Patrick Hotchkiss is the E-commerce Manager and SEO Strategist at Horsepower Automotive Group, overseeing four brands in the off-road and overland automotive aftermarket space. With a diverse background spanning from the music industry to digital marketing, Patrick brings a unique perspective to e-commerce optimization and SEO strategy in niche markets. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Music. Instructions on how to do this can be found here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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SEO Strategy Evolution: Enterprise vs. Startup Insights with Jason Hewett 38:11

20 weeks之前38:11

38:11

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Jason Hewett, an experienced SEO consultant, for an insightful discussion on working effectively with SEO agencies. Join them as they: Delve into Jason's journey from writer to SEO expert Explore different SEO agency models and their alignment with various client types Discuss common frustrations businesses face when working with SEO agencies Examine the shift from ranking-focused to revenue-focused SEO strategies Consider how to choose the right SEO agency for your business needs Shine a light on the importance of holistic marketing approaches in SEO Offer advice for startups and enterprises on optimizing their SEO partnerships Jason Hewett is an SEO consultant with extensive experience working with both small businesses and large enterprises. His journey from a freelance writer to an SEO expert has given him unique insights into the evolving landscape of digital marketing. Jason's approach emphasizes the importance of aligning SEO strategies with overall business goals, focusing on revenue generation rather than just rankings. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify and YouTube Music. Instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Mastering High-Intent SEO: Strategies for Driving Conversions and Business Growth 21:14

21 weeks之前21:14

21:14

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Steven Schneider, co-founder and CEO of TrioSEO, for an in-depth discussion on harnessing high-intent SEO traffic to fuel business growth and increase conversions. Join them as they: Explore Steven's journey from affiliate marketing to founding a successful SEO agency Delve into the concept of high-intent keywords and their impact on conversion rates Discuss strategies for identifying and targeting high-converting organic traffic across industries Examine the balance between optimizing blog content and sales pages for search engines Consider best practices for creating SEO-friendly content that ranks and converts Shine a light on critical elements for improving search engine rankings and user experience Offer expert advice on tracking and measuring SEO performance for ROI Steven Schneider is the co-founder and CEO of TrioSEO, an agency specializing in driving organic growth through strategic search engine optimization and content marketing. With a background in affiliate marketing and years of experience scaling businesses through organic search, Steven brings a unique entrepreneurial perspective to SEO strategy. His approach focuses on targeting high-intent keywords and creating quality, SEO-optimized content that drives meaningful traffic and conversions for clients across various industries. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Music Podcasts. Instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo 33:39

22 weeks之前33:39

33:39

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Phil Irvine, Head of E-commerce and Growth Marketing at Mojo, for an insightful discussion on building and scaling successful D2C brands. Join them as they: Explore Phil's journey from technology to e-commerce Discuss the importance of establishing a clear brand identity before focusing on growth Examine how to leverage customer data for personalized experiences Consider effective tactics for optimizing D2C operations and customer retention Shine a light on the value of email marketing and lifecycle flows in e-commerce Offer advice for aspiring e-commerce professionals and D2C brand managers Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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The Future of SEO and Paid Search: Insights from Industry Experts 41:25

23 weeks之前41:25

41:25

In this special panel episode of Cutting Edge: Web Content Development, host Jonathan Ames brings together three industry experts to explore the current state and future of SEO, paid search, and content marketing. Join them as they: Delve into the synergies between paid search and organic SEO Discuss the impact of AI on content creation and keyword research Explore the importance of authentic, experience-driven content Examine the role of influencer marketing and sponsorships in digital strategy Consider the value of technical documentation in SEO Analyze the shift towards contextual SEO and user experience optimization Offer insights on cross-border digital marketing strategies Our expert panel includes: Brian Gerstner, President of White Label IQ, a design and development agency specializing in paid media for agencies. Brandon Tancott, Founder and Director of Webstreet Digital, an African-based startup focusing on SEO, content work, and cross-border strategies. Stephen Fahlsing, Founder and Managing Director of Bonfire, a web design and development agency serving middle-market companies, governments, and nonprofits. These industry leaders share their experiences, challenges, and strategies for navigating the rapidly changing digital landscape, offering valuable insights for marketers, SEO professionals, and business owners alike. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Mastering E-commerce: From Product Pages to Customer Experience with Rick Wingender 43:48

24 weeks之前43:48

43:48

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Rick Wingender, a fractional CMO and CDO at Small Biz Coach, for an in-depth discussion on e-commerce best practices and strategies. Join them as they: Explore Rick's journey from launching Circuit City's e-commerce site in 1999 to his current role as an e-commerce consultant Discuss critical advice for operating an e-commerce website from a content perspective Examine common mistakes on product detail pages and how to avoid them Consider strategies for generating content at scale for hundreds or thousands of products Delve into the importance of visual presentation, including product images and user-generated content Analyze the role of social proof and trust signals in e-commerce success Reflect on lessons learned throughout Rick's 25-year career in e-commerce Rick Wingender is a fractional CMO and CDO at Small Biz Coach, with over 25 years of experience in e-commerce. Starting his career at Circuit City in 1995, Rick has been at the forefront of digital retail evolution, from launching one of the first major e-commerce sites to consulting for businesses of all sizes. His expertise spans across content creation, product presentation, and strategic e-commerce growth. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Why E-commerce Businesses Can't Afford to Ignore AI with Greg Jameson 30:40

25 weeks之前30:40

30:40

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Greg Jameson, a pioneer in the intersection of AI and e-commerce, for an insightful discussion on leveraging artificial intelligence in online businesses. Join them as they: Delve into Greg's journey from computer-aided design to AI and e-commerce Explore practical applications of AI in e-commerce, including product description generation and chatbot implementation Discuss how AI can be used for product ideation and design Examine the challenges businesses face when integrating AI into their operations Consider strategies for overcoming the fear of adopting new AI technologies Shine a light on specific AI tools and features effective for improving e-commerce performance Offer advice on measuring the impact of AI implementations in e-commerce Greg Jameson is an AI and e-commerce expert with a rich background in software development. Starting his career in computer-aided design software, Greg has evolved with the digital landscape, now focusing on helping businesses leverage AI to enhance their online presence and sales. His expertise spans from developing AI tools for e-commerce to teaching others how to effectively implement AI in their business strategies. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Enterprise vs. Startup SEO: Insights from SIXT's Director of SEO with Thiago Pojda 38:37

26 weeks之前38:37

38:37

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels. Join them as they: Delve into Thiago's journey from software engineer to SEO expert Explore the main differences between startup and enterprise SEO management Discuss the challenges of scaling SEO efforts as a company grows Examine the importance of adapting SEO strategies to align with business goals at different stages Consider how to effectively allocate resources for SEO in various business environments Shine a light on the value of consistent keyword research and persona development Offer advice for SEO professionals at different stages of their careers Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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How to Make SEO Drive Real Business Results with Emma Valentiner, Head of SEO at Threecolts 29:56

27 weeks之前29:56

29:56

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives. Join them as they: Delve into Emma's journey from copywriting to SEO specialization Explore how SEO can inform product roadmaps and market expansion strategies Discuss the balance between optimizing for search engines and maintaining brand voice Examine the role of AI in content creation and its current limitations Consider key metrics for measuring SEO success and demonstrating value to executives Shine a light on common misconceptions about SEO and its reputation as a "dark art" Offer practical advice for businesses looking to improve their SEO efforts Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce. If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here . Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital Check out our three most downloaded episodes: Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram How A Good Story Can Transform your Organization with Marcello Grande of First Person Demystifying SEO with Malte Landwehr of idealo If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest Follow us on our social media pages: Facebook | Instagram | Twitter | LinkedIn…

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Aligning SEO with Business Goals: Strategies for Success with Annika Haataja, SEO Director at Seeker Digital 30:14

28 weeks之前30:14