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内容由Jonathan Ames提供。所有播客内容（包括剧集、图形和播客描述）均由 Jonathan Ames 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Enterprise vs. Startup SEO: Insights from SIXT's Director of SEO with Thiago Pojda
Manage episode 437899212 series 3501837
内容由Jonathan Ames提供。所有播客内容（包括剧集、图形和播客描述）均由 Jonathan Ames 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels.
Join them as they:
- Delve into Thiago's journey from software engineer to SEO expert
- Explore the main differences between startup and enterprise SEO management
- Discuss the challenges of scaling SEO efforts as a company grows
- Examine the importance of adapting SEO strategies to align with business goals at different stages
- Consider how to effectively allocate resources for SEO in various business environments
- Shine a light on the value of consistent keyword research and persona development
- Offer advice for SEO professionals at different stages of their careers
Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
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- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
58集单集
分享
Manage episode 437899212 series 3501837
内容由Jonathan Ames提供。所有播客内容（包括剧集、图形和播客描述）均由 Jonathan Ames 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels.
Join them as they:
- Delve into Thiago's journey from software engineer to SEO expert
- Explore the main differences between startup and enterprise SEO management
- Discuss the challenges of scaling SEO efforts as a company grows
- Examine the importance of adapting SEO strategies to align with business goals at different stages
- Consider how to effectively allocate resources for SEO in various business environments
- Shine a light on the value of consistent keyword research and persona development
- Offer advice for SEO professionals at different stages of their careers
Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels.
If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
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