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Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo
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Manage episode 443021870 series 3501837
Join them as they:
- Explore Phil's journey from technology to e-commerce
- Discuss the importance of establishing a clear brand identity before focusing on growth
- Examine how to leverage customer data for personalized experiences
- Consider effective tactics for optimizing D2C operations and customer retention
- Shine a light on the value of email marketing and lifecycle flows in e-commerce
- Offer advice for aspiring e-commerce professionals and D2C brand managers
Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences.
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
58集单集
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 30, 2024 12:17 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 443021870 series 3501837
Join them as they:
- Explore Phil's journey from technology to e-commerce
- Discuss the importance of establishing a clear brand identity before focusing on growth
- Examine how to leverage customer data for personalized experiences
- Consider effective tactics for optimizing D2C operations and customer retention
- Shine a light on the value of email marketing and lifecycle flows in e-commerce
- Offer advice for aspiring e-commerce professionals and D2C brand managers
Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences.
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:
- Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
- How A Good Story Can Transform your Organization with Marcello Grande of First Person
- Demystifying SEO with Malte Landwehr of idealo
If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
58集单集
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1 Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo 33:39
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1 Aligning SEO with Business Goals: Strategies for Success with Annika Haataja, SEO Director at Seeker Digital 30:14
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