Ep 65 - TikTok: How Brands Can Maintain Growth, Will It Be Banned, and More with Sam Kaufman

The Social Complex

The question of whether TikTok will be around tomorrow has been swirling in the news cycle since before 2020—it’s been a topic for a long time. So, what happens if TikTok is banned tomorrow? How can brands protect themselves and the investments they’ve made in content on the platform?

Joining us today to tackle these questions is Sam Kaufman. Sam is a social media marketing specialist and the Chief Creative Officer at both TikTalk Marketing Agency and DigiHear. With a passion for creating engaging, trend-driven content, Sam has grown a TikTok following of over 1.2 million followers. He leads creative teams in developing innovative social campaigns across platforms for various brands, combining creativity with data-driven insights to help brands connect with their audiences and achieve meaningful results in today’s fast-paced digital world.

In today’s conversation, we dive into the world of TikTok marketing—discussing whether the platform will endure, how brands can safeguard their content investments, when it makes sense to cross-post on other platforms, and when it doesn’t. This is a must-listen for anyone interested in maximizing their TikTok marketing strategy.

To connect with Sam, click here.

Learn more about DigiHear Marketing here.

Learn more about the TikTalk Marketing Agency here.

To connect with Hillary, click here.

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

Takeaways

• TikTok serves as a testing ground for brands.
• Creativity is key in TikTok marketing.
• Brands can recycle content across platforms.
• Short-form video is dominating social media.
• Authenticity resonates more with audiences.
• Performance metrics are crucial for success.
• The TikTok ban is a long-standing issue.
• Brands should diversify their social media presence.
• Paid advertising on TikTok can yield better results.
• The future of marketing will heavily involve video.

Chapters

• 00:00 Exploring TikTok as a Marketing Playground
• 02:10 The Journey into TikTok Marketing
• 05:35 Overcoming Hesitancy in TikTok Marketing
• 11:24 Common Misconceptions about TikTok
• 15:31 Brands Thriving on TikTok
• 16:27 Navigating Performance Metrics on TikTok
• 18:54 The TikTok Ban: Current Status and Implications
• 21:20 Future-Proofing Your Brand on TikTok
• 25:10 Leveraging Paid Advertising on TikTok
• 27:04 The Future of Short-Form Video Marketing