SPM #555: How Tiny Habits Can Transform Your Pizzeria Smart Pizza Marketing podcast

46:09

Matt Plapp, CEO of America's Best Restaurants, shares his journey from growing up around restaurants to creating a marketing firm that helps independent restaurants thrive. He emphasizes the importance of storytelling, attention, and a structured marketing strategy to engage customers and build loyalty. Matt discusses the challenges restaurant owners face and how leveraging technology can simplify marketing efforts. He advocates for creating themed marketing days to maintain consistency and engagement with customers. In this conversation, Matt Plapp discusses the intersection of technology and marketing in the restaurant industry, emphasizing the importance of leveraging social media and digital tools to engage customers Check out Matt: https://mattplapp.com/…

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SPM #562: The Worst Pizza Business Advice That Cost Me $100K+! 17:05

12天之前17:05

17:05

Sponsored by: https://smartpizzamarketing.com/boostly Thinking about opening a pizza shop? WATCH THIS FIRST! 🍕🚨 I made some huge mistakes when I first opened my pizzeria—ones that cost me over $100,000 and nearly destroyed my passion for the business. Don't let that happen to you! In this video, I expose the worst pizza business advice out there and share what actually works to run a successful pizzeria. ✅ Need help with your marketing? Comment "I need help" below, and I'll reach out!…

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SPM #561: $50K+ a Month in a 400 Sq Ft Pizza Shop – The Secret to a Lean & Profitable Pizzeria! 50:44

19天之前50:44

50:44

Johnny had zero experience making dough, but that didn’t stop him from building a massively successful pizzeria in Canada. In this episode, he shares how he went from meal prep to pizza, how he keeps costs low, and why he believes a small shop is the key to big profits. If you’re thinking of starting your own pizza shop, this episode is a MUST-WATCH! 🍕💡 💬 What’s your biggest struggle in running a pizzeria? Drop a comment below! 📲 Follow Johnny: 📸 Instagram: @ElevatedPizzaCHWK 🌐 Website: https://www.elevatedpizza.ca/ 📢 Thinking of starting a pizza shop? Watch this next:…

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SPM #560: Would I Open a Pizzeria Again? My Honest Answer! 12:53

25天之前12:53

12:53

Welcome back to the podcast! Today, it’s just me, and we’re talking all things pizza business. I just got back from Detroit, visited some amazing pizzerias, and I’ve been reflecting on whether I’d ever open another shop. Let’s break down what makes a great, profitable pizzeria in 2025. 🎥 Watch my latest YouTube video on top pizza shops: https://youtu.be/_MqbAkXHoy4 🎧 Subscribe to the "How You Slice It" Podcast: https://open.spotify.com/show/5x9A9kUppkJhY1PatO2CrX?si=93ac8871498346b0 📩 Want to be featured? Message me: Bruce@SmartPizzaMarketing.com 📌 CHAPTERS: 00:00 – Intro & Where I’ve Been Lately 00:39 – Upcoming Podcast Episodes 00:55 – Would I Open a Pizzeria Again? 02:01 – Key Factors for a Successful Pizza Shop 02:33 – Examples of Great Pizza Businesses 05:17 – The Trap of High-Volume Sales 06:17 – Why Small, Focused Menus Win 07:30 – The Future of This Podcast & YouTube Channel 09:27 – The Mission: Better Pizza Shops Everywhere 10:49 – Where I’m Traveling Next 11:52 – Final Thoughts & How to Connect…

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SPM #559: From Home Cooks to Restaurant Owners: A Pizza Journey w/ Lynn's Chicago Pizza 41:41

6 weeks之前41:41

41:41

For more go to www.smartpizzamarketing.com Summary Lynn and Brandon share their inspiring journey from making pizza at home to launching their own restaurant in Chicago. They discuss the challenges they faced, the importance of community support, and the strategies they employed to build their brand and engage with customers. Their story highlights the resilience and adaptability required in the food industry, as well as the significance of staying true to one's roots and vision. Chapters 00:00 From Home Cooking to Business Venture 05:50 Overcoming Challenges and Securing a Lease 11:58 Building a Community and Brand Identity 20:19 Deep Dish Pizza: A Chicago Tradition 27:24 Marketing Strategies and Community Engagement…

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SPM #558: Pizza & Marketing w/ Enrico from Uncle Ricos Pizza 26:36

9 weeks之前26:36

26:36

YouTube Description for the Episode: 🎙️ Live from the Pizza Tomorrow Summit! 🍕 In this episode, Bruce chats with Enrico from Uncle Rico's Pizza in Fort Myers, Florida! Recorded live at the Pizza Tomorrow Summit in Orlando, we dive into the vibrant pizza scene, Enrico's journey in the business, and his first-ever competition. 🎯 Topics Covered: The growth of the Florida pizza scene Enrico’s unique approach to pizza (not your typical NY style!) Lessons from 26 years in the pizza industry The power of social media and word-of-mouth marketing Balancing work and life as a mom-and-pop pizza shop owner 💡 Whether you're a pizza aficionado or a business owner, this episode has something for everyone. 📸 Instagram: https://www.instagram.com/uncle_ricos_pizza239/ Website: https://www.unclericospizza239.com/ 🔔 Don't forget to subscribe for more amazing pizza content, interviews, and business insights! Check out our channel for more behind-the-scenes footage and join the pizza conversation! 📧 Questions or want to be featured? Reach out to Bruce at Bruce@SmartPizzaMarketing.com or DM on Instagram: Smart Pizza Marketing . 📢 Subscribe to "How You Slice It" Podcast on Spotify and Apple iTunes! We’re here to help you build a better pizza business and a better life. 🍕 Let’s keep the pizza love alive! See you in the comments.…

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SPM #557: Andrew from Gianni's Pizza (7 Locations) 39:58

10 weeks之前39:58

39:58

Join our newsletter for pizza operators: Follow on Youtube: https://www.youtube.com/@Smartpizzamarketing Slice Youtube: https://www.youtube.com/@SlicePlatform Chapters: 00:00 Introduction to Andrew from Gianni's Pizza 04:02 Managing Multiple Locations and Family Dynamics 10:07 Adapting Business Hours for Profitability 16:12 The Challenges of Delivery and Third-Party Services 20:30 Creating a Unique Dining Experience 26:02 The Evolution of Gianni's and Lupo Pizzeria 32:14 Marketing Strategies in the Digital Age Buy and Ooni pizza oven Pizza Merch 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing…

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SPM #556: 10 things that take zero talent but can make your pizzeria unstoppable 9:08

14 weeks之前9:08

9:08

Here’s the truth: talent is overrated.It’s the small, consistent choices that make your pizzeria a success.Which one of these do you think has the biggest impact in your shop? Let me know. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing…

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SPM #555: How Tiny Habits Can Transform Your Pizzeria 9:25

15 weeks之前9:25

9:25

MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing…

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SPM #554: Text Marketing Results - The Numbers Don't Lie 18:37

16 weeks之前18:37

18:37

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SPM #553: No one has it all figured out... .Let me explain. 9:21

16 weeks之前9:21

9:21

Welcome to the Smart Pizza Marketing Podcast, your go-to resource for real talk and actionable advice on running a successful pizzeria. I’m Bruce, your host, and I’m excited to introduce a new, shorter format to deliver quick tips, strategies, and insights directly to you. While my in-depth interviews have moved to the How You Slice It podcast with Slice (check it out and subscribe), this show is all about sharing the lessons I’ve learned from talking to hundreds of pizza entrepreneurs. From building a pop-up to managing multiple locations, I’ve seen it all—and I want to help you navigate the journey. In these bite-sized episodes, we’ll focus on what’s working right now in marketing, operations, and growth. I’ll be pulling back the curtain on what I would’ve wanted to know when I was running my own shop, especially the mindset shifts that can make all the difference. If you’re feeling stuck, overwhelmed, or just need a little push, you’re not alone. We’re all figuring it out, step by step, and I’m here to remind you that progress is about taking consistent, small actions every day. Join our Pizza Shop Owners Forum on Facebook to connect with others in the industry, and let’s build a community that supports each other. Got a question? Hit me up on Instagram @SmartPizzaMarketing or email me at bruce@smartpizzamarketing.com. Let’s get started and get you pumped to take your shop to the next level. And a big shoutout to our sponsor, Stanislaus Food Products, for supporting this journey. Tune in, take notes, and let’s grow together!…

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SPM #552: Empowering Independent Pizzerias: The Slice App's Mission with Loren Paddleford 43:11

18 weeks之前43:11

43:11

In this episode of Smart Pizza Marketing, Bruce chats with Loren Paddleford, Chief Revenue Officer of Slice, about the distinct challenges and opportunities independent pizzerias face in a competitive market. Loren explains how Slice is dedicated to supporting pizzerias with tools like online ordering, in-store POS systems, and tailored marketing services, diverging from the consumer-focused models of UberEats and DoorDash. The episode underscores the importance of community engagement and storytelling, and highlights the educational resources Slice provides to help pizzeria owners thrive. Bruce and Loren also discuss the cultural significance of pizza, the value of direct customer relationships, and their shared vision of empowering local pizzerias to compete with larger chains. Tune in to learn how Slice is fostering a supportive ecosystem for independent pizza shops to succeed and grow.…

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SPM #551: What's I'm Working On for 2025 7:41

19 weeks之前7:41

7:41

In this episode, Bruce Irving discusses the evolution of his podcast and the focus on providing actionable insights for pizzeria owners. He emphasizes the importance of negotiation, marketing tactics, and sharing personal experiences from the pizza industry. The podcast will feature shorter episodes aimed at delivering quick, practical tips to help pizzeria owners improve their businesses.…

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SPM #550: Building a Pizzeria from Scratch: Real Talk on Overcoming Construction Delays, Competition, and Marketing Struggles 45:27

21 weeks之前45:27

45:27

In this episode, Bruce interviews Camilo, the owner of La Rosa Pizzeria. They dive into the challenges of opening and running a pizzeria, especially during the pandemic. Camilo shares his experiences in building two locations from scratch, the realities of restaurant construction, and how delivery has become a significant part of his business. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Learn from us: https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/ work…

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SPM #549: Building Systems for Success: How Bill Hoon Grew His Pizza Shop from a Bar to Two Brick-and-Mortar Locations 41:58

23 weeks之前41:58

41:58

In this episode, we catch up with Bill Hoon, who shares his incredible journey of growing his pizza business from a single night operation in a local bar to opening two successful brick-and-mortar locations in Northeast Ohio. Bill dives into the challenges he faced during the build-out process, the lessons learned along the way, and how he implemented efficient systems to scale his business. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Chapters: 0:00 - Introduction 2:18 - From Bar to Brick-and-Mortar 4:16 - The Build-Out Process 5:30 - Opening the Second Location 7:38 - Choosing the Right Equipment 10:07 - Quality vs. Quantity 11:02 - Implementing Systems and Training 14:01 - Addressing Employee Challenges 15:45 - Handling Customer Feedback and Complaints 18:32 - Lessons Learned from the First Location 20:53 - The Importance of Marketing and Community Engagement 24:57 - Developing Effective Employee Review Processes 28:58 - Managing Growth and Maintaining Standards 31:43 - How to Reach Out to Bill for Advice and Questions…

Smart Pizza Marketing Podcast

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SPM #548: Detroit Style in Miami: Pies, Growth, and Marketing with Mamma Dora’s Pizzeria 38:04

25 weeks之前38:04

38:04

Summary In this episode, Bruce Irving interviews the team behind Amadoris Pizzeria, a Detroit style pizza restaurant in Miami, Florida. They discuss the journey of starting the pizzeria during the pandemic, the unique appeal of Detroit style pizza, and the challenges faced in the pizza business, particularly regarding cheese prices and seasonal fluctuations. The conversation also covers marketing strategies, the role of social media and influencers, customer engagement through text and email marketing, and future expansion plans for the business. Chapters 00:00 Introduction to Amadoris Pizzeria 02:26 The Journey of Starting a Pizzeria 05:50 The Unique Appeal of Detroit Style Pizza 09:11 Challenges in the Pizza Business 12:33 Social Media and Marketing Strategies 15:32 The Role of Influencers in Business Growth 20:01 Navigating Seasonal Challenges 23:58 The Importance of Text and Email Marketing 26:27 Customer Engagement and Loyalty Programs 30:07 Handling Customer Feedback and Reviews 35:47 Future Plans and Expansion Goals MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing…

Smart Pizza Marketing Podcast

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SPM #547: Detroit Style in the Sunshine State: Inside Vice City Pizza’s Success 44:46

26 weeks之前44:46

44:46

In this podcast episode, Bruce Irving interviews Carlos from Vice City Pizza in Miami. They discuss how Vice City Pizza got started, the mistakes they made along the way, and the unique style of pizza they offer. Carlos shares his background in fine dining and how the pandemic influenced his decision to open a pizzeria. Chapters 00:00 Starting a Pizza Business Out of Your House 04:09 The Importance of Recipe Improvement 08:54 The Influence of the Pandemic on the Pizza Industry 10:21 Exploring Different Pizza Styles 17:54 The Growing Pizza Scene in Florida 22:26 Vice City Pizza: A Twist on Traditional Pizza 23:24 Quality Ingredients and Unique Flavors 24:19 Adapting to the Changing Dining Landscape 25:27 Expanding the Vice City Pizza Empire MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing…

Smart Pizza Marketing Podcast

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SPM #546: How Hickory Station Boosted Sales by 20% with Text Marketing – Secrets from 24 Years in the Pizza Business! 34:17

26 weeks之前34:17

34:17

Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales. Get on Slice: http://slicelife.com/smartpizza Work this us: https://smartpizzamarketing.com/pro Buy and Ooni Oven: https://smartpizzamarketing.com/ooni Buy a Baking Steel: https://smartpizzamarketing.com/bakingsteel Chapters 00:00 Introduction and Background 02:11 Implementing Modern Marketing Strategies 05:22 The Nightmare of Sending 12,000 Text Invitations 06:09 The Success of Text Marketing 09:19 The Value of Text Messages and Email Marketing 11:55 Utilizing Customer Data for Effective Email Marketing 14:26 The Importance of In-House Delivery Drivers 15:26 The Shift Towards In-House Delivery 15:38 The Benefits of In-House Delivery Drivers 17:20 Managing Delivery Drivers and Finding Balance 18:09 The Power of Text Marketing 19:26 The Impact of Online Ordering 21:10 The Value of a Rewards Program…

Smart Pizza Marketing Podcast

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SPM #545: Unfiltered Advice for Pizza Owner: W/ Darius from Slice Street Pizza 1:03:43

28 weeks之前1:03:43

1:03:43

In this episode, I chat with Darius Aram from Slice Street Pizza about the real challenges of running a pizzeria. We cover everything from managing delivery drivers to handling customer expectations and using third-party services. If you're a pizza operator looking for practical advice, this conversation is packed with insights to help your business thrive. Like, comment, and subscribe for more tips on running a successful pizzeria! Get on Slice: http://slicelife.com/smartpizza Work this us: https://smartpizzamarketing.com/pro Buy and Ooni Oven: https://smartpizzamarketing.com/ooni Buy a Baking Steel: https://smartpizzamarketing.com/bakingsteel Chapters: 0:00 - Introduction & Welcome 1:10 - Moving from California to Texas 3:30 - Opening a Pizzeria in a New Market 6:00 - Managing Delivery Drivers 9:45 - The Pros and Cons of Third-Party Delivery Services 13:20 - Handling Customer Expectations 17:05 - The Reality of Running a Pizzeria 21:00 - Struggles with POS Systems 26:30 - Balancing Cost and Quality in Pizza 31:00 - Marketing Strategies for Pizzerias 36:15 - The Role of Social Media in Pizza Business 42:00 - The Importance of Email and Text Marketing 48:00 - Advice for New Pizza Owners 54:00 - Future Plans & Final Thoughts MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing…

Smart Pizza Marketing Podcast

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SPM #544: The Pizza Industry in 2024 w/ Ilir from Slice 40:30

30 weeks之前40:30

40:30

In this episode, Bruce welcomes back Ilir Sela, CEO of a leading platform dedicated to helping independent pizza shops thrive. Discover how Ilir and his team are revolutionizing the industry with innovative solutions for online ordering, point-of-sale systems, and discounted supplies. Get exclusive insights into the challenges and successes of modern pizza operations and learn how these game-changing strategies can transform your business. Don't miss this deep dive into the future of pizza with one of the industry's top visionaries. Timestamps: 00:00 - Introduction 00:30 - Welcoming Ilir Sela 01:03 - Overview of the platform's products 02:36 - Solving the storage and distribution problem for pizza shops 03:55 - Service areas and expansion 06:06 - The challenge of running multiple locations 07:01 - Launching a point-of-sale system specifically for pizza shops 09:47 - Cost and benefits of the point-of-sale system 10:56 - Trends in the pizza industry 15:17 - Differentiating from third-party platforms 16:17 - The importance of service and customer retention 18:07 - Maximizing the value of existing customers 19:56 - Effective email and text marketing strategies 21:22 - Automated marketing tools provided by the platform 25:12 - Collaboration among pizza shops 29:20 - Customer behavior and loyalty 32:25 - Advice on viewing competitors as collaborators 33:17 - The trend towards self-delivery in pizza shops 35:31 - The benefits of self-delivery over third-party delivery 37:08 - Closing remarks and where to find more information MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing…

Smart Pizza Marketing Podcast

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SPM #543: Revolutionizing Pizza: How Nona Street Pizza's Unique Concept is Winning Over Orlando 38:04

31 weeks之前38:04

38:04

In this episode of the podcast, Bruce sits down with Andres Maldonado Fuertes, the innovative mind behind Nona Street Pizza. They delve into the journey of launching a unique pizza concept in Orlando, from building a custom food truck to creating a menu that blends Neapolitan and New York styles with inventive twists. Andres shares the challenges and triumphs of starting the business, the importance of social media in their success, and their exciting plans for the future. Tune in to hear how Nona Street Pizza is setting itself apart in the crowded food scene. MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Chapters for YouTube 0:00 - Introduction 0:53 - Meet Andres Maldonado Fuertes 1:18 - The Concept Behind Nona Street Pizza 3:30 - Unique Pizza Offerings and Fried Calzones 5:45 - Building the Custom Food Truck 9:00 - The Pizza Ovens and Cooking Process 12:00 - Developing the Perfect Pizza Dough 14:45 - Creative Pizza Toppings and Ingredients 16:15 - The Role of Social Media in Success 19:45 - The Importance of Influencers and Local Foodies 23:00 - Challenges and Learnings from the First Year 25:00 - Expanding to a Second Location 27:30 - Long-Term Vision and Continuous Improvement 30:00 - Favorite Pizza Places in Orlando 32:10 - Closing Remarks and Where to Find Nona Street Pizza…

Smart Pizza Marketing Podcast

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SPN #542: The Power of Word-of-Mouth Marketing w/ Layla from Blue Highway Pizza 39:17

32 weeks之前39:17

39:17

Layla Ruffino, owner of Blue Highway Pizza in Florida, shares her experience running two successful pizzerias. The original location, in a small town, has been thriving for 20 years, while the newer location in a growing area has seen rapid growth. Leila emphasizes the importance of taking care of her team, offering generous benefits and creating a positive work environment. Chapters 00:00 Introduction and Background 02:07 Building a Successful Pizzeria in a Small Town 04:43 The Challenges of Operating in a Small Town 07:01 Taking Care of the Team 13:27 Menu and Offerings 15:31 Homemade Recipes and Quality Ingredients 17:03 Exploring Different Types of Ovens 22:05 Pros and Cons of the Toast Point of Sale System 27:23 Expanding with a Vintage Pizza Truck 31:14 The Importance of Networking MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Learn from us: https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/ work…

Smart Pizza Marketing Podcast

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SPM #541: Revamping Tradition: Giovanni Chez Discusses Expansion, Recipes, and Marketing at King Umberto's 31:57

33 weeks之前31:57

31:57

Giovanni Chez, part owner and general manager of King Umberto's pizzeria, joins the podcast to discuss his experience in the pizza industry. He talks about the history of the restaurant, their expansion during COVID, and their plans for revamping their indoor dining room and expanding their bakery production. Chapters 00:00 Introduction and Background 01:24 Expansion and Revamping 03:10 Perfecting Recipes and Pizza Styles 04:36 Sharing Knowledge and Helping Others 07:17 Marketing and Product Diversification 10:31 The Decision to Not Offer Delivery 18:56 Influence of Scar's Pizza and Nostalgia 23:00 Learning from Other Pizza Makers 26:53 Passion and Motivation 29:36 Property Ownership and Stability…

Smart Pizza Marketing Podcast

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SPM #540: The Rise of Red Rocket Pizza Company During COVID-19 39:55

35 weeks之前39:55

39:55

Chris Black shares his journey of starting Red Rocket Pizza Company during COVID-19. He transitioned from being a nightclub DJ to a pizza maker and began by making pizzas in his garage. He eventually upgraded to a larger brick oven and started inviting friends and acquaintances to try his pizzas. Chapters 00:00 Starting a Pizza Business During COVID-19 02:13 Pop-Up Events and Donations 08:22 Focus on Brewery Partnerships 10:43 The Challenges of Being a One-Man Operation 13:12 Navigating the Complexities of Licensing 20:43 Sustainability and Scaling Back 23:00 Finding Investors and Determining Business Value 28:11 Creating a Unique Customer Experience with a Custom-Built Pizza Trailer MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing…

Smart Pizza Marketing Podcast

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SPM #539: Pizza Champ STL: A Unique Pizza Joint in St. Louis 45:46

37 weeks之前45:46

45:46

Pizza Champ STL is a pizza joint in St. Louis that specializes in big 18-inch, 72-hour fermented sourdough pizzas. They share a space with Side Project Brewing, a brewery, in a small 900 square foot building. The seating area is a covered patio, and they also have a drive-through window for pickup orders. The owner, Chris, pivoted to pizza during the COVID-19 pandemic and found success with his unique style of pizza. Chapters 00:00 Introduction and Overview of Pizza Champ STL 03:01 The Unique Concept and Shared Space 05:51 The COVID-19 Pivot and Success 09:00 The Philosophy Behind Pizza Champ STL 12:08 The Style of Pizza in St. Louis 23:23 The Challenges of Running a Restaurant 25:23 The Benefits of Saying No and Online Ordering 34:18 Exciting Experiments with Dough and New Menu Items 38:37 The Importance of Customer Satisfaction MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Learn from us: https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/ work…

Smart Pizza Marketing Podcast

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SPM #538: Building a Following and Leveraging Social Media in the Pizza Industry 1:11:34

37 weeks之前1:11:34

1:11:34

Bruce Irving is a guest on Alex's podcast, Pie to Pie, where they discuss marketing strategies for pizzerias. They cover topics such as magazines, YouTube, Pizza Expo, and Dave Portnoy. Bruce emphasizes the importance of consistency in marketing and recommends focusing on one social media platform to start. He also suggests leveraging YouTube for long-term content and using TikTok for live streaming. Chapters 00:00 Introduction and Podcast Overview 10:40 The Importance of Consistency in Marketing 12:33 Leveraging YouTube for Long-Term Content 15:31 Choosing the Right Social Media Platform 25:38 Prioritizing Business Operations 28:05 Using TikTok for Live Streaming 35:28 Building a Following and Leveraging Social Media 36:24 Dealing with Online Criticism and the Importance of a Strong Following 38:03 Starting a Podcast to Learn from Others in the Industry 41:33 The Value of Sharing Business Failures 43:29 The Realities of Opening a Pizzeria 46:42 The Allure of Entrepreneurship in the Social Media Age 49:05 The Importance of Lower Expectations 50:09 The Need for More Seminars on Failures and Real Experiences 55:39 The Challenges of Growing a Podcast 57:24 The Value of YouTube and Content Creation 01:03:02 The Three Most Important Tools in Running a Successful Pizza Shop 01:09:09 The Greatest Band of All Time MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Learn from us: https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/ work…

Smart Pizza Marketing Podcast

1
SPM #537: How Two Friends Turned a Pop-Up Into New Orleans' Pizza Sensation 53:57

39 weeks之前53:57

53:57

Mike Friedman, owner of Pizza Delicious in New Orleans, shares the journey of starting a pizzeria and the challenges of building a successful brick-and-mortar business. From pop-up beginnings to the development of a New York-style pizza recipe, Mike's story is a testament to hard work, dedication, and the value of community support. Chapters 00:00 The Journey of Pizza Delicious: From Pop-Up to Brick-and-Mortar 07:55 Crafting the Perfect New York-Style Pizza Recipe 14:02 Challenges of Building a Brick-and-Mortar Pizzeria 23:01 The Evolution of Pizza-Making Resources 25:36 Exploring the Culture of New York Pizza 30:06 Challenges and Considerations in Running a Pizza Business 36:48 Menu Planning, Pricing, and Adapting to Industry Changes 43:43 The Impact of the Pandemic on the Pizza Business 48:08 Evolving Nature of the Pizza Industry and Staff Management MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Learn from us: https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/ work…

Smart Pizza Marketing Podcast

1
SPM #536: Kristian Founder of Ooni Pizza Ovens 44:00

40 weeks之前44:00

44:00

In this conversation, Bruce interviews Christian from Ooni, a company that produces portable pizza ovens. They discuss how Ooni revolutionized the pizza-making industry by creating affordable and efficient ovens for home use. Christian shares his background and how his passion for making better pizza at home led to the development of Ooni ovens. Chapters 00:00 The Uni Journey: Revolutionizing the Pizza Industry 02:53 The Rise of Home Pizza-Making Businesses 11:08 Challenges and Opportunities in the Pizza Industry 21:01 Global Presence and Oven Models 25:36 Cooking Tips and Pizza Style Recommendations MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Learn from us: https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/ work…

Smart Pizza Marketing Podcast

1
SPM #535: Is The National Restaurant Expo Worth It? 22:10

40 weeks之前22:10

22:10

Bruce Irving shares his experience at the National Restaurant Expo in Chicago, discussing the pros and cons, the tech he found, and the pizzerias he visited. He also highlights the challenges faced by independent pizzeria owners at the expo and provides insights into various products and technologies showcased at the event. Chapters 00:00 Exploring the National Restaurant Expo: Pros and Cons 04:31 Tech Discoveries at the National Restaurant Expo 06:25 Challenges Faced by Independent Pizzeria Owners at Industry Events 12:09 Innovative Products and Technologies at the Expo MY OTHER SOCIALS: 🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people - 🌍 My website / blog - https://www.smartpizzamarketing.com 🐦 Twitter - https://twitter.com/spmpod 📸 Instagram - https://instagram.com/smartpizzamarketing 📱 TikTok - https://www.tiktok.com/@smartpizzamarketing 👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing 🎥 Facebook - https://www.facebook.com/smartpizzamarketing Learn from us: https://www.smartpizzamarketing.com/mastermind Work with us: https://www.smartpizzamarketing.com/ work…

Smart Pizza Marketing Podcast

1
SPM #534: Pizza & YouTube w/ Charlie Anderson 39:14

41 weeks之前39:14