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Analysis of the latest CRM industry news. Discussions about CRM best practices and how to succeed with CRM.
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A marketing podcast about sales. Hear short interviews published every week. Subscribe to follow the latest trends in revops, demand gen, lead gen, sales enablement, and B2B marketing.
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Amazing Apps - learn how to build agile Dynamics 365 and Power Platform business apps using Scrum
Neil Benson
Amazing Apps is for Microsoft Dynamics 365 and Power Platform builders who want to use the Scrum framework to build amazing business apps that everyone will love. The podcast is hosted by Microsoft MVP, Neil Benson, and produced by Customery. [Dynamics365, D365, Power Apps, PowerApps, Power Pages, Power Apps Portals, Power Automate, Flow, Power Virtual Agents, PVA, PowerBI]
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Sam Biardo of Technology Advisors and Steve Chipman of CRM Switch discuss the changes and trends in CRM implementations over the past few years. The key points discussed include the shift towards low-code/no-code platforms, the transition from on-premise to cloud-based solutions, the reduced need for developers and increased reliance on business an…
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Sam Biardo of Technology Advisors and Steve Chipman of CRM Switch discuss the high-level differences between these top CRM vendors. Topics include: Vendor Overviews Scope and Complexity of Business Needs Extending the CRM Database Native vs. Integrated Marketing Functionality The Consultant Ecosystems The HubSpot & Salesforce App Marketplaces Freem…
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#156. Neil Benson dives into the essentials of continuously improving Scrum practices in this episode of the Amazing Apps podcast. Drawing on the book "Mastering Professional Scrum" by Stephanie Ockerman and Simon Reindl, Neil outlines critical areas for team success, such as creating valuable products and understanding organizational influences. H…
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Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to Sati Hillyer, founder and CEO of OneMob, about his journey from starting the AppExchange at Salesforce to developing and advancing his company's video platform for sellers over an almost ten-year period. With a OneMob microsite, sellers can provide context, content, and a cle…
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In this episode of Amazing Apps, host Neil Benson explores the importance of rethinking our approach to building business applications. Join us as we delve into the benefits of questioning our assumptions and adapting to new information in the dynamic landscape of app development. Unpacking the concept of "thinking like a scientist" and its impact …
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Sam and Steve are joined by Jon Richards of Evolve Video Marketing. We discuss today's buyer, using video in the sales process, how digital sales rooms work, and getting salespeople to adopt tools like OneMob.由Steve Chipman & Sam Biardo
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#154. Neil Benson takes us on a journey of learning through experimentation. Starting with the historical origins of smallpox inoculation, Neil discusses the importance of conducting experiments to drive innovation and problem-solving. Sharing personal experiences from his biochemistry studies to his current work in building applications with Power…
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Steve Chipman of CRM Switch and Sam Biardo of Technology Advisors talk to marketing guru Ross Simmonds, who shares insights on creating valuable content and leveraging AI to optimize and distribute it more efficiently across channels. Topics include the disconnect between marketing and sales teams, taking an investor mindset with content assets, ev…
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Steve and Sam discuss quote-to-cash (Q2C) solutions that enable sales teams to quickly generate quotes and receive more orders. They cover use cases for field and desk-based sales, components like CPQ and eSignature integrations, rule-based guidance, and vendor solutions from Conga to MobileForce. Also discussed are sales scenarios with frequent pr…
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#153. Neil Benson is joined by Keith Atherton, a proper pro developer. Keith shares his journey from developing custom apps using .NET, C# and SQL Server to embracing and mastering the development of enterprise business applications using the Power Platform. What do developers lose and gain using Power Platform compared to developing an app from sc…
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AI-generated summary In this episode, Sam and Steve discuss the benefits of podcasting for marketing versus blogging, based on data showing more people per podcast than per blog. It then covers a survey showing that most marketers are using at least some AI to generate blog content, with the risk of too much AI hurting search rankings. Sam and Stev…
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#152. Host Neil Benson is joined by the talented Dani Kahil for an insightful discussion on managing backlogs and enhancing user stories in Azure DevOps and Jira. Neil shares his experiences with Jira, highlighting some configuration challenges, while Dani expresses a strong preference for Azure DevOps. They dive into the hierarchy of backlog items…
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Steve and Sam talk about the state of SEO in the context of CRM and leads.由Steve Chipman & Sam Biardo
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#151. Amazing Apps host, Neil Benson, dives into a case study from one of his team's own projects: "Member Super", a financial services organisation in Australia. With over a million members, they needed a CRM application that could handle their complex stakeholder relationships and provide exceptional service to their customers. Member Super's exi…
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#150. What does it take to have a successful go live event for your Dynamics 365 or Power Platform application. Neil Benson sat down with Andrew Bibby, a seasoned expert in Microsoft Dynamics 365 and Power Platform business applications. In this episode, Andrew shares his insights on the crucial process of preparing for and executing a successful g…
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#149. Andrew Welch is the Chief Technology Officer at HSO. Andrew is an expert in IT strategy and has a wealth of experience advising customers on their big strategic technology decisions. He is also an author, Microsoft MVP, and a regular presenter at conferences. Joining us today, Andrew shares valuable insights on the importance of IT leadership…
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#148. Get ready for another captivating episode of Amazing Apps! In this episode, Neil Benson engages Shawn Tabor, Director of Consulting Services at Hitachi Solutions, in an insightful conversation about the dynamic realm of Microsoft Business Applications and its role in the manufacturing and service industries. Explore Hitachi's product landscap…
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#147. When should you use Power Platform pipelines and when should you use Azure DevOps pipelines to deploy your Power Platform or Dynamics 365 applications? That's the question that Benedikt Bergmann answers in this episode of Amazing Apps. Benedikt is a Power Platform consultant known for his expertise in Application Lifecycle Management (ALM). N…
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#146. In this episode, we're thrilled to have Martin Hinshelwood from naked Agility join host, Neil Benson. Martin shares his perspectives on improving the success of agile engagements through the role of a consulting product owner, and why you should build your own business applications rather than buy Dynamics 365 if you're looking for competitiv…
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#145. We're back with another incredible episode of Amazing Apps, and this time we have an amazing guest on board. Neil Benson is joined by the Low Code Lead & Platform Evangelist at ANS Group, Chris Huntingford. Chris spills the beans on citizen developers, he talks about the concept of ecosystem enablement, the potential of low code platforms, th…
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#144. Neil Benson is joined by Matthew Venamore, a scrum master with extensive experience coaching Dynamics 365 teams. Matthew shares valuable insights into the challenges faced by new scrum masters when joining existing teams and emphasizes the importance of empowering the team. He advises taking a standoffish stance initially, observing the team …
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#143. On this episode of Amazing Apps, we discuss resourcing agile teams using the Scrum framework. Neil Benson talks about who we should have on our teams as product owner, developers and scrum master. Should Microsoft partners offer to provide a consultant for every role on the team? Listen in to find out. Timestamps (02:04) Product owner maximiz…
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#142. Neil Benson discusses the challenges of organizing a large Scrum team to maximize efficiency. He suggests rotating developers between teams and organizing teams around specific components or external systems they need to integrate with. Neil also recommends self-organizing teams and coaches teams to create their own code of conduct and establ…
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#141. In this episode of Amazing Apps, podcast host Neil Benson is joined by Allan de Castro, a senior technical consultant for the Power Platform at Avanade France. They discuss their experience applying Scrum to recent projects, including the role of an architect in the Scrum framework. The episode covers key challenges such as the importance of …
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#140. Today, it’s just me, and I’d like to discuss what EMPIRICISM means to teams building complex, enterprise Dynamics 365 and Power Platform applications. In this episode, I’ll break down what empiricism is and its importance in Scrum, provide examples of work that would benefit from an empirical approach, and share insights on how we can use emp…
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Katie Bevilacqua is the Director of Operations at ConexEd, a higher ed edtech startup that migrated from Salesforce to HubSpot. Her and the team are investing in increasingly sophisticated marketing to take their product to market. Laying the right foundation is just the start. Once the finishing migrating from Salesforce to HubSpot, the work began…
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Sam and Steve discuss CRM AI use cases for sales, marketing, customer service, customization & configuration, data migration & integration, analytics, and automations.由Sam Biardo & Steve Chipman
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#139. Today’s guest is Emma Beckett, an experienced test professional who runs her own company, Fortitude 17, in London, UK. A professional footballer, Emma pursued a career in software testing, even though her first role in tech was in Desktop Support — hardware, not software! As you’ll hear, Emma is a Certified ISTQB Test Consultant and trained i…
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#138. Our guest today is Malin Martnes, a Microsoft MVP and MCT who runs her own company MaCoTra AS in Oslo, Norway. As you’ll hear, Malin doesn’t have any technical background on Dynamics 365 and Power Platform but she focuses on using these systems. In this episode, Malin talks about how she came to be a CRM consultant and set up her own consulti…
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Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment. Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, m…
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Sam & Steve forget how to think on their own, Enterprise AI megatrends, using ChatGPT for CRM test cases and test data由Sam Biardo & Steve Chipman
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#137. Customery Academy is the online business through which Amazing Apps host, Neil Benson, trains and coaches Microsoft customers and partners to build amazing, agile business applications. In this episode, Neil shares a short history of Customery Academy, where it's at today, and its goals for 2023. Halfway through editing the episode, there's a…
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Aiden Technologies is a fast-growing IT automation platform that serves large enterprise companies. Aaron joins to talk about his enterprise sales and go to market strategy as the first marketing hire. Topics include marketing with HubSpot, cold outreach, sales-marketing alignment, and more. Aaron also talks in detail about how Aiden's sales team i…
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136. My guest is Richard Hundhausen, a former Microsoft MVP and Regional Director, Scrum.org Professional Scrum Trainer, and co-creator of the Nexus Scaled Professional Scrum Framework. As you’ll hear, Richard doesn’t have a background in Dynamics 365 or Power Platform, but he’s no stranger to developing apps on Microsoft technology. In this episod…
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Pete DeOlympio just implemented inbound marketing at a professional services firm with over 100 employees as the first full-time marketing hire. He shares how it's gone and what's next. He talks about how he hit the ground running, identified early wins, and is moving forward with more advanced tactics like account-based marketing (ABM) as well as …
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#135. Remy is starting to hate Scrum. He thinks we should use Kanban. And get rid of Product Owners. It's a shame, then, that Remy doesn't understand Scrum. And doesn't want to understand Scrum. Don't be like Remy. Resources Kanban Guide on Kanban University Professional Scrum with Kanban training from Scrum.org Support the show CONNECT 🌏 Amazing A…
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Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team. She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics. Connie outlines how B2B marketers can app…
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#134. Today’s guest is Rishona Elijah, a Microsoft MVP and Microsoft Certified Trainer, who works as a Power Platform Trainer and Evangelist at Barhead Solutions in Sydney, Australia. She spends most of her time running training sessions and delivering events around Power Platform to business users to show them what they can achieve with this techn…
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Ryan Paul Gibson is the founder of content lift. Ryan explains how customer research can drive sales, how to make the case for marketing budget, and how to do customer research interviews that don't suck. He has worn business development hats, works alongside demand gen marketers, and really understands what it's like for organizations that are nav…
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Ashley Guttuso is a Chief Strategy Officer. She joins us to talk about how to do effective content marketing that helps sales teams be successful. Her overview on content marketing is an important starting point for the conversation. Flagging where a lot of teams get started on the wrong foot. And considering what Google is really looking for these…
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First, thanks so much for your support. We've seen a lot of success since switching to this new short format, interview-style show in August. Thank you helping spread the word. Second, we're going to be adding video in February. We are going to finish a queue of audio-only episodes over the next few weeks. And then in February we will start publish…
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What if you could automate prospecting efforts for your sales team? UserGems' approach is based on jobs-based changes. Isaac Ware joins to share more. Isaac has an extensive background in marketing and demand gen, working in a wide range of industries and spanning both agency and in-house. He's bringing all that experience to help grow UserGems. Th…
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Tech layoffs, low-code development, ChatGPT in marketing, social media marketing由Sam Biardo & Steve Chipman
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Natalie B. Swan joins the pod to talk getting help when you're the head of marketing. Natalie shares examples of tasks big and small that can be taken off your plate. (Seriously!) She has been doing fractional marketing work since 2017 and has a lot of experience freeing up marketers to work on strategic projects by taking on important things that …
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Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part two of our interview series, Justin talks about how to grow a podcast audience. His comments about creators, distribution, and arbitrage opportunities exceed well beyond podcasting itself, but if growing your podcast is your goal, then yo…
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Justin Jackson is the co-founder of Transistor.fm, the podcast hosting company that hosts this podcast. In part one of our interview series, Justin talks about growing a podcast hosting business. He talks about their business model as a software company, how they serve podcast agencies, and provide podcast websites. He also takes a step back to pro…
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#133. Today’s guest is Michael Roth, a Power Platform consultant with Avanade who specializes in governance. In this episode, Michael walks us through how he keeps business apps amazing by working on only the fun stuff, i.e., governance and licensing, and understanding how users experience tech, specifically Power Platform. Michael also highlights …
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Richard Lee is developing an AI-driven copywriting tool for marketers. It's called SuperCopy and it relies on one tool in particular called GPT-3. He explains how they're building for the best marketers, what this means in practice, and the long-term implications for their product. He talks through some specifics about how these GPT-3 copywriting e…
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Mike Schill has worked with sales leaders like Grant Cardone and Brandon Dawson. Mike joins the Pipeline Meeting podcast to talk about getting your salespeople to care about growing your business. What do salespeople care about? The same thing as anyone else. Pursuing their dreams. Mike talks about how to root organizational goals with personal goa…
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Cece Lee is the CMO at Enable Us, a seller and buyer enablement platform. She joins the Pipeline Meeting podcast to talk about her first six months as CMO, sales enablement, digital sales room software, and more. Cece walks through her journey from customer to CMO for Enable us, including her 30-, 60-, and 90-day plan, transitioning to the VP- or C…
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