最佳MarCom播客 (2024)

1
Let's Communicate MARCOM 27:34

27d ago27:34

27:34

We're back from our summer break with the second half of Season 2 of "The Communicator." In Episode 21, host Yesenia Reinoso tackles another external communications topic: marketing communications (MARCOM). She talks about its main function, the types of strategies, why it is important, and the difference between them. Listen to the Season 1 librar…

1
Growth, Strategy, and Innovation in B2B Marketing with Heidi Hattendorf 48:36

1d ago48:36

48:36

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Heidi Hattendorf, the founder of Transformation Insights to explore the evolving landscape of B2B marketing. Personal insights and career reflections from Heidi provide valuable takeaways for professionals looking to achieve sustainable gr…

1
Improve Student Communications with Digital Signs 38:34

5d ago38:34

38:34

EPISODE 152 | Guest: Ellyce Kelly, professional services consultant for Visix Optimizing the student experience is a core goal of every educational institution, whether it’s a college campus, a community college, a high school or an entire K-12 district. Digital signage can improve your student communications for higher engagement with them – as we…

1
Let's Communicate PESO 27:03

13d ago27:03

27:03

In Episode 22, host Yesenia Reinoso offers the PESO in the PESO model. She talks about its four elements, how to best integrate them into a communications plan, and why it is critical in external communications. Listen to the Season 1 library and the six episodes of the current season, now available across podcasts and YouTube. Follow and hit those…

1
Mastering B2B Marketing: Strategies, Budgeting, and Collaboration with Tiffany McArthur and Aaron Eaves 39:25

16d ago39:25

39:25

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, speaks with Marketing Refresh’s own Tiffany McArthur, the VP of Account Strategy and Aaron Eaves, the VP of Digital Marketing. They explore key B2B marketing strategies amid budgeting season. The discussion focuses on formulating effective marketing …

1
YouTuber Mike Russell On How Creators Can Improve Production and Crossing 300,000 Subs 38:04

17d ago38:04

38:04

YouTuber Mike Russell hit 300,000 subscribers which is an incredible accomplishment. Justin Brady sits down with the media mastermind and founder of Music Radio Creative, to discuss content creation, productivity, and the long road to success in the digital landscape. Mike, a veteran in audio production and YouTube content creation, shares valuable…

1
Increase B2B Sales with Referrals 39:12

19d ago39:12

39:12

EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider, so we unders…

1
Episode 15: QED-C: The Power of Policy and Partnerships 28:36

24d ago28:36

28:36

In this episode of 'The Quantum Spin by HKA,' host Veronica Combs chats with Celia Merzbacher, Executive Director of the Quantum Economic Development Consortium (QED-C). They discuss how identifying the gaps – in technology, workforce and policy – can lay the groundwork for winning government funding and making significant advances in the industry.…

1
Navigating B2B Marketing with Energy and Strategy with Sherron Washington 59:11

30d ago59:11

59:11

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, meets with Sherron Washington, a Professor, Chief Executive Officer, and Non-Profit Founder. Whether you're a seasoned marketer or new to the field, this episode provides valuable tips, strategies, and real-world examples to enhance your B2B marketin…

1
6 Tips for Sustainable Facilities Management 29:12

1M ago29:12

29:12

EPISODE 150 | Guest: Sean Matthews, president and CEO of Visix Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health of your workforce and community, and of course, the environment at large. Most of all, it can have a huge impact on your bottom line. So how can fa…

1
Navigating Marketing in a Global Brand: Marcom Insights With Hunter Holtshopple 48:56

1M ago48:56

48:56

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing.…

1
techCast Episode 17: AI: Amplifying Human Potential, Not Replacing It 25:10

2M ago25:10

25:10

Catch #Episode17 of #techCast by QNA Marcom, featuring Mr. Vijay Velayutham, Principal Information Security Officer, Ministry of Energy and Infrastructure, and Mr. Paul Mathew, CEO ME, ValueMentor. In this episode, they explore how AI is reshaping job roles, creating specialization, and the challenge of filling these key positions. Discover how AI …

1
Repurpose Office Space to Lure Employees Back 40:16

2M ago40:16

40:16

EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits that in-person collaboration brings to fostering innovation and maintaining a cohesive company culture – something that’s often misse…

1
Revolutionizing Ecological and Energy Solutions: A Conversation with Keith Pivonski 55:50

2M ago55:50

55:50

In this episode of B2B Marketing Methods, Terri Hoffman embarks on a fascinating journey with Keith Pivonski, a visionary in ecological engineering and green energy. Terri and Keith dive into Keith’s early career experiences and the inspiration behind his work, elaborating on overcoming financial and technical challenges, and highlighting the diver…

1
Office Wayfinding for the Flexible Workplace 21:59

2M ago21:59

21:59

EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourag…

1
techCast Episode 16: Human Insight - The Crucial Element in Data Interpretation 39:22

2M ago39:22

39:22

Tune in to #Episode16 of #techCast, brought to you by QNA Marcom, where Mr. Patrick Ramseyer, Co-Founder of CSSP, is joined by Mr. Philip Westgarth, Group CISO at Network International. In this episode, they delve into the world of AI, Generative AI, Cybersecurity, and Machine Learning. The discussion highlights the massive influx of online data, t…

1
Unlocking B2B Marketing Insights with DataBox Benchmarks with Fedor Simic 42:14

2M ago42:14

42:14

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Fedor Simic, the partnership manager at Databox. They discuss the challenges and benefits of digital marketing, focusing on the importance of analyzing marketing metrics. Fedor explains Databox's innovative Benchmark Groups tool, which all…

1
Smart Scheduling for the Hybrid Workplace 30:48

2M ago30:48

30:48

EPISODE 147 | Allison Cohen, director of strategic partnerships at Tango Hybrid workplaces aren’t new, but they’re definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems are revolutionizing the hybrid workplace. Discover how these innovative solutions are not only making office spaces more efficient and…

1
Strategies for Sustained Success in Marketing with Nikkie Freeman 57:55

3M ago57:55

57:55

Terri Hoffman welcomes Nikkie Freeman, Fractional CMO and Founder of Flywheel CMO. Nikkie shares her expert insights on her varied career paths within marketing, discussing the dynamic nature and suitability for project-oriented, adaptable individuals. They talk about the first steps a manufacturing business should take to justify marketing investm…

1
Gen Z is Changing the Way We Communicate (for the Better) 32:10

3M ago32:10

32:10

EPISODE 146 | Derek DeWitt, communications specialist for Visix Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true digital natives. They are expected to overtake baby boomers in the workforce this year, and any business looking to attract and retain this tal…

1
Tìm hiểu Thầy Nguyễn Trọng Mạnh - Phong Thủy Sư 2:07

3M ago2:07

2:07

Xin chào các bạn! Hôm nay KIDC Podcast xin giới thiệu tới các bạn thông tin về Phong Thủy Sư Nguyễn Trọng Mạnh. Các bạn cùng lắng nghe với mình nhé! Thầy Nguyễn Trọng Mạnh là một trong những phong thủy sư có uy tín và ảnh hưởng lớn tại Việt Nam. Với kiến thức uyên thâm về "Phong thủy khoa học", thầy đã mang lại nhiều giá trị thiết thực cho cộng đồn…

1
Episode 14: Analyzing the Quantum Hardware Landscape 28:26

3M ago28:26

28:26

In his role as Chief Analyst at Global Quantum Intelligence, David Shaw combines a PhD in physics with years of advising executives in tech, healthcare, energy, and financial services. This understanding of quantum mechanics and the technology life cycle gives him a unique perspective on quantum hardware. In this episode, he explains how many “chip…

1
Creating Synergy Between Sales and Marketing with James Reid 41:21

3M ago41:21

41:21

Terri is joined by James Reid, Director of Commercial Sales at The M.K. Morse Companies. Together, they talk about the intersection of sales and marketing, focusing on effective communication, digital marketing, and building customer relationships online. James discusses his reliance on his marketing team for product development, treating them as a…

1
The Future of Corporate Digital Signage 31:34

3M ago31:34

31:34

EPISODE 145 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types have been using digital signs for internal communications for years. But with the rise of more complex data sources, IoT, AI, AR and other technologies, corporate communicators are finding new and innovative ways to reach and engage their audienc…

1
Tìm hiểu thông tin về Siêu Thị Xe Đạp 2:22

4M ago2:22

2:22

Xin chào các bạn! KIDC Podcast hôm nay xin giúp bạn tìm hiểu về Siêu Thị Xe Đạp - Hệ thống siêu thị xe đạp, xe điện, xe máy 50 phân khối chính hãng cho những ai muốn mua xe nhé! Siêu Thị Xe Đạp chào đón khách hàng đến với thế giới xe đa dạng, từ xe đạp trẻ em đến xe điện, xe máy 50 phân khối. Chúng tôi cam kết mang đến sản phẩm chất lượng cao, giá …

1
Effective Marketing Recruitment: Balancing Experience With Skill Sets With Raegan Hill 51:23

4M ago51:23

51:23

In this episode of B2B Marketing Methods, Terri welcomes special guest Raegan Hill, a seasoned marketer turned recruiter who gave Terri the idea and inspiration to start her own company while she was looking for a job. Raegan shares her journey from marketing to focusing on helping other companies find that right mixture of talent, sometimes convin…

1
Creating a Purpose-Driven Brand: A B2B CMO's Guide For Aligning Marketing With The Company’s Purpose 51:45

4M ago51:45

51:45

Creating a Purpose-Driven Brand: A B2B CMO's Guide For Aligning Marketing With The Company’s Purpose In this episode of Marcom Mode, host Kristin Jones interviews Sandy Skees, Executive Vice President at Porter Novelli, about building purpose-driven brands and implementing sustainable marketing strategies. As a global leader in purpose and impact p…

1
B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies 55:13

4M ago55:13

55:13

B2B Storytelling: Creating Compelling Narratives to Communicate Innovative Technologies In this episode of Marcom Mode, host Kristin Jones sits down with Susan Lindner, Founder and CEO of Innovation Storytellers, to explore the art and science of B2B storytelling. Susan shares her expertise on how marketing and corporate communications leaders can …

1
How to Become a B2B Tech Marketing Executive: Essential Skills & Career Advice with Sarah Lambert 1:20:40

4M ago1:20:40

1:20:40

How to Become a B2B Tech Marketing Executive: Essential Skills & Career Advice with Sarah Lambert In this episode of Marcom Mode, host Kristin Jones sits down with Sarah Lambert, an experienced B2B tech marketing leader, to discuss how marketers can take control of their careers and advance to leadership roles. With a strong background in product m…

1
Scaling Health Tech Marketing: A CMO's Playbook for Driving Efficient Growth 57:10

4M ago57:10

57:10

Scaling Health Tech Marketing: A CMO's Playbook for Driving Efficient Growth In this episode of Marcom Mode, host Kristin Jones talks with Alan Tam, a seasoned CMO in the health tech industry, about how marketing leaders can drive efficient growth for startups and scaleups. Alan shares his experience and insights from his roles as CMO at Reveleer a…

1
How to Grow Community with Digital Signage 39:15

4M ago39:15

39:15

EPISODE 144 | Guest: Ellyce Kelly, professional services consultant for Visix Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student group or a network of peers. And the definition of community is changing as participation grows in more online platforms, channels and causes tha…

1
techCast Episode 15: The Convergence of AI and Cybersecurity in Shaping Digital Defence 34:46

4M ago34:46

34:46

Listen to #Episode15 of #techCast, powered by QNA Marcom, featuring Mr. Paul Mathew, CEO ME, ValueMentor, and hosted by Lt. Col. Dr. Hamad Khalifa Al Nuami, Head of Telecommunication IT Centre, Abu Dhabi Police. Join us in this insightful episode as we delve into the convergence of AI and cybersecurity, exploring how these cutting-edge technologies…

1
Let's Communicate CSR 28:40

4M ago28:40

28:40

In Episode 20 of The Communicator, host Yesenia Reinoso tackles a new external communications topic: corporate social responsibility (CSR). She talks about what it means, its impact, its strategic approach, its role, and its future. With that, we will return in the fall with all-new episodes. Season 2 of "The Communicator" has reached the halfway p…

1
Let's Communicate PR & MR: The Difference 23:26

4M ago23:26

23:26

In Episode 19 of "The Communicator," our host, Yesenia Reinoso, delivers an insightful conversation about the difference between public and media relations. She focuses on the scope, targeting, impact, and integration. With Season 2 of "The Communicator" underway, listen to the Season 1 library, now available across podcasts and YouTube. Follow and…

1
IC24 Roundup 21:11

4M ago21:11

21:11

EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn’t make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian Galante shares his insights on the rapid development of AI in content creation, the push for sustainable solutions and the future of hybrid meeting spaces with USBC connectivity. …

1
Building Thought Leadership Through Content Creation with Russel Treat 1:10:22

4M ago1:10:22

1:10:22

In this episode of B2B Marketing Methods, Terri welcomes Russel Treat, CEO at EnerACT Energy Services, to discuss building a software company, podcast networks as a business growth tool, and the ups and downs of entrepreneurship in the industrial sector. Russel discusses his diverse background, from his time at Texas A&M and in the Air Force to his…

1
techCast Episode 14: Adapting to Evolving Cybersecurity Threats and Tactics 27:38

5M ago27:38

27:38

Listen to #Episode14 of #techCast, powered by QNA Marcom, featuring Mr. Rajesh Yadla, Executive Manager-Information Security, Leading Bank in the UAE, and hosted by Ms. Swapna Subramani, Director, 𝐐𝐍𝐀 𝐕𝐢𝐬𝐢𝐨𝐧. Stay ahead of the curve with our latest podcast on Adapting to Evolving Cybersecurity Threats & Tactics. Discover essential strategies to saf…

1
Women At Work Episode 4: Embrace Setbacks and Shine Bright 20:50

5M ago20:50

20:50

Listen to #Episode4 of #WomenAtWork, powered by QNA Marcom, featuring Ms. Hasna Al Mutawa, Founder & CEO, IZI Health, and hosted by Ms. Swapna Subramani, Director, 𝐐𝐍𝐀 𝐕𝐢𝐬𝐢𝐨𝐧. Join us as Ms. Mutawa shares her inspiring journey, discussing how she overcame setbacks and achieved remarkable success in life. Don't miss this insightful episode! #WomenAt…

1
What IABC Can Do for Digital Signage Managers 33:08

5M ago33:08

33:08

EPISODE 142 | Guest: Maliha Aqeel, global chair of IABC, founder and CEO of The Ideas Collective As a digital signage manager, you might not have had any formal training in the systems and methodology used by communication pros, but that doesn’t mean you can’t access that vast knowledgebase. The International Association of Business Communicators (…

1
techCast Episode 13: Experience the Comprehensive Scope of PCI DSS v4.0 12:15

5M ago12:15

12:15

Listen to #Episode13 of #techCast, powered by QNA Marcom, featuring Mr. Balagopal Ramakrishnan, Vice President -Sales, SISA, and hosted by Ms. Swapna Subramani, Director, QNA Vision. Tune in as we explore the comprehensive scope of PCI DSS v4.0 in our latest podcast. Don't miss this in-depth discussion on how these expanded standards enhance paymen…

1
Tìm hiểu công ty Phong Thủy Đại Nam 1:44

5M ago1:44

1:44

Phong Thuỷ Đại Nam là đơn vị cung cấp các giải pháp phong thuỷ như tư vấn, thiết kế và đào tạo toàn diện hàng đầu tại Việt Nam. Với cam kết xuất sắc và đam mê sáng tạo, đội ngũ chuyên gia của Phong Thủy Đại Nam dành toàn tâm để cung cấp các dịch vụ tư vấn, thiết kế và đào tạo phong thuỷ hàng đầu. Sứ mệnh của Phong Thủy Đại Nam là cung cấp các giải …

1
techCast Episode 12: Overcoming the PCI DSS v4.0 Compliance Challenges 14:13

5M ago14:13

14:13

Listen to #Episode12 of #techCast, powered by QNA Marcom, featuring Mr. Julian Guttierrez Palacio, CTO at Pyypl, and hosted by Ms. Swapna Subramani, Director at QNA Vision. Tune in as we delve into various strategies for overcoming PCI DSS v4.0 compliance challenges. Don't miss this insightful discussion on how these crucial elements come together …

1
The Role of AI in Enhancing B2B Digital Marketing Strategies with Jonti Bolles 54:24

5M ago54:24

54:24

In this episode of B2B Marketing Refresh, Terri welcomes Jonti Bolles, CEO of WHO Digital Strategy, to discuss the influential world of digital marketing. They talk about the robust integration of AI in marketing tasks like website design and how important it will be to maintain human oversight for quality and authenticity. They also cover the syne…

1
techCast Episode 11: The Synergy of Governance, Risk Compliance, and Technology Facilitates PCI DSS v4.0 Deployment 14:19

5M ago14:19

14:19

Listen to #Episode11 of #techCast, with Dr. Alok Tuteja, President, ISACA. Tune in as we explore the synergy of governance, risk compliance, and technology in facilitating PCI DSS v4.0 deployment. Join us for this insightful discussion on how these critical elements integrate to enhance payment security and compliance! To know more about PCI DSS v4…

1
Let's Communicate the M and R 27:34

5M ago27:34

27:34

In Episode 18 of "The Communicator," our host, Yesenia Reinoso, shifts gears to another vital component within external communications—media relations. Yesenia highlights media relations, how to pitch to the media, build press relationships, cultivate thought leadership, and more. With Season 2 of "The Communicator" underway, listen to the Season 1…

1
Tìm hiểu về Hạ Long Media 0:37

5M ago0:37

0:37

Hạ Long Media cung cấp các dịch vụ chuyên biệt cho cá nhân/doanh nghiệp đang sinh sống và làm việc tại Quảng Ninh, hoặc đến Quảng Ninh du lịch tham quan và tìm kiếm cơ hội mới cho cuộc đời. Hạ Long Media là doanh nghiệp hoạt động trong mảng Marketing Online với các gói chăm sóc website và chăm sóc Fanpage, làm Content Marketing và tour du lịch Đông…

1
InfoComm 2024 Preview of New Products 16:00

5M ago16:00

16:00

EPISODE 141 | Guest, Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and thousands of new products and technologies on display. Whether you’re a manufacturer, integrator or end user, InfoComm 2024 is the place to be. Li…

1
Transforming Sales and Marketing in Industrial Sectors with Ed Marsh 1:13:05

5M ago1:13:05

1:13:05

In this episode of B2B Marketing Methods, Terri is joined by Ed Marsh, an experienced consultant in the B2B industrial space and host of the Industrial Growth Institute Podcast. Together, cover the intersection of marketing, sales, and technology in the Industrial Manufacturing sector. Ed and Terri discuss why transformations in the sales and marke…

1
Episode 13: Telling Chicago’s Quantum Stories 26:58

6M ago26:58

26:58

The US has 10 federal quantum research centers and four of them are in or near Chicago (California has only two). That’s only one reason the city was named a U.S. Regional and Innovation Technology Hub for quantum tech. Science writer Meredith Fore covers the quantum scene including national labs, universities and startups for the Chicago Quantum E…

1
Women At Work Episode 3: Feel The Fear And Do It Anyway 34:45

6M ago34:45

34:45

Listen to #Episode3 of #WomenAtWork, with Ms. Magdalena Konig, General Counsel at AIQ. Tune in as Ms. Konig reveals how facing her fears head-on propelled her career to new heights. Don't miss out! #Podcast #WomenAtWork #FeelTheFear #OvercomingFear #CareerGrowth #Inspiration #PersonalDevelopment #SuccessStories #Motivation #FearlessJourney…

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