最佳Yoast播客 (2024)

1
Google Ruled a Monopoly, Yelp vs Google, the Rise of SearchGPT, and more | #SEOUpdateByYoast 56:25

28d ago56:25

56:25

It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉 We’ll dive into: 👀 AI Overview’s impact on search results 🔥 Yelp vs Google 🔎 The rise of SearchGPT ... and more! Topics and sources You can find the topics & sources here.

1
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch 38:25

18h ago38:25

38:25

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency. In this episode, we discuss: Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can Dive in: [07:54] Google Ads…

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Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze 38:56

8d ago38:56

38:56

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty How less data can …

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Attribution: Revamping Your Attribution Strategy with Luke Carthy 42:33

15d ago42:33

42:33

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making s…

1
Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce 32:40

22d ago32:40

32:40

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possi…

1
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs 33:27

29d ago33:27

33:27

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy Dive in: [06:44] E…

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10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management 35:39

1M ago35:39

35:39

Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Laun…

1
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast 33:16

1M ago33:16

33:16

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in gener…

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Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco 36:47

2M ago36:47

36:47

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode, we discuss: How the secondhand mar…

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Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing 35:23

2M ago35:23

35:23

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s rev…

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TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball 33:55

2M ago33:55

33:55

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data thro…

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TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals 30:10

2M ago30:10

30:10

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals. In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creati…

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TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School 43:58

3M ago43:58

43:58

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to l…

1
S4 E1 (18:05) Journey Home Music ~ Presents something Positively Different! 18:05

3M ago18:05

18:05

Join us for an unforgettable family night of praise and worship for everyone! Whether you love to worship quietly or with your hands up raised, we want to see you for Journey Home’s night of praise, where every heart finds its reason to sing! August 16th, 2024 The event starts promptly at 7pm and doors will open at 6pm. The concert is free and a lo…

1
TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale 35:49

3M ago35:49

35:49

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok. In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your fi…

1
Google URL Best Practices, Bing's AI Search, and more | #SEOUpdateByYoast 1:02:11

3M ago1:02:11

1:02:11

Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀 Topics and sources You can find the topics & sources here.

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Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency 36:13

3M ago36:13

36:13

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss:…

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Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida 31:15

3M ago31:15

31:15

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and R…

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Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black 29:49

4M ago29:49

29:49

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. In this episode, we discuss: How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still matters Dive in: [05:30] Foc…

1
Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing 34:47

4M ago34:47

34:47

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the…

1
Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax 37:28

4M ago37:28

37:28

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 milli…

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Google's AI overviews, Google Leak, Schema Markup, and more | #SEOUpdateByYoast 52:59

4M ago52:59

52:59

Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before! Topics & sources You can find the topics & sources here.

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Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf 37:35

4M ago37:35

37:35

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase. In this episode, we discuss: The importance of technology and data science How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:…

1
Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable 32:27

4M ago32:27

32:27

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss:…

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Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox 33:16

5M ago33:16

33:16

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss: What’s new in Google Ads What’s currently working And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google …

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Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer 38:11

5M ago38:11

38:11

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss: Shifting the focus from targeting to better creatives Making the most of Faceboo…

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Helpful content update recovery, Google's AI overviews, and more | #SEOUpdateByYoast 59:38

5M ago59:38

59:38

Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more. Topics & sources You can find the topics …

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Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B 33:25

5M ago33:25

33:25

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss: How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerce …

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Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify 32:44

5M ago32:44

32:44

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. In this episode, we discuss: Transitioning from omnichannel to connected commerce Enhancing customer experience with data integration The importance of a…

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Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee 34:18

6M ago34:18

34:18

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. In this episode, we discuss: Strategic selection of marketplaces Understanding and leveraging customer de…

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Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e 25:36

6M ago25:36

25:36

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseas How to make it a success Why it’s important to localize customer experience Strategi…

1
Advice from Google, the helpful content system, and more | #SEOUpdateByYoast 59:39

6M ago59:39

59:39

Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before! Topics & sources You can find the topics & sources here.

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Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co 30:03

6M ago30:03

30:03

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voi…

1
SEO: Link Building Tips for SEO with Rosa Mitchell, connective3 42:56

6M ago42:56

42:56

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! In this episode, we discuss: The evolut…

1
SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss 38:00

7M ago38:00

38:00

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform. And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss. In this episode, we discuss: Technical SEO’s important role in eCommerce Success The big project over at Moss How choosing the rig…

1
SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video 38:33

7M ago38:33

38:33

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. In this episode, we discuss: How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones En…

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SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby 32:43

7M ago32:43

32:43

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.    In this episode, we discuss:  Wh…

1
Special SSB Edition Podcast with guests Duffy Robbins and Dave Shalaway, talking about Wisdom, Courage, and Moral Clarity, what the world needs now - echoing the theme of the 10th Annual Issachar Imperative ... 31:35

7M ago31:35

31:35

ISSACHAR IMPERATIVE CONFERENCE DETAILS Join John Yoast weekday mornings on WBYN FM 107.5 from 5-8am. Friday Night Gospel w/John Yoast @Friday's from 8-10pm Click HERE to LISTEN LIVE Facebook & Twitter @john1075alive Email jyoast@1075Alive.com

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Google’s core & spam update, Core Web Vital changes, and more | #SEOUpdateByYoast 59:23

7M ago59:23

59:23

Topics & sources SEO news Google core and spam updates roll out Bing Webmaster Tools adds features Google Unleashes Manual Actions Galore After Search Spam Policy Updates AI-content websites deindexed?! Goodbye FID! INP now part of CWV metrics Liz Reid announced as new Head of Search AI news The AI Act: first-ever legal framework on AI Sam Altman c…

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Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp 28:23

7M ago28:23

28:23

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. In this episode, we discuss: Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers …

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Email: List Growth Sales Strategies with Hannah Spicer 27:15

7M ago27:15

27:15

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands…

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Email: Making the most of your ESP Software Tools with Daniel Budai 28:47

8M ago28:47

28:47

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-tar…

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Email: AB Tests for Email Marketing Success with Bridget Poston 34:06

8M ago34:06

34:06

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list. In this episode, we discuss: the untapped potential of email lists why brands need to do ab testing, and ho…

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The latest SEO news: from HCU recovery to Product Variants Schema, AI and more | #SEOUpdateByYoast 59:05

8M ago59:05

59:05

Topics & sources SEO news INP coming to CWV on March 12 Does Structured Data Markup influence EEAT? The SEO Starter Guide got a makeover Google: We Don't Say Core Web Vitals Are A Ranking Factor Updated the availability of Web Stories Timings on HCU recovery? New Search experiences in EEA Google adds Product Variants support Reddit and Google expan…

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Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed 37:09

8M ago37:09

37:09

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her p…

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Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps 39:09

8M ago39:09

39:09

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. UPDATE - audio issue fixed 29 Feb 24 in this episode, we discuss: The integral role of storytelling in connecting…

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Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia 35:43

9M ago35:43

35:43

Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. In this episode, we discuss: Embedding storytelling …

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Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency 34:10

9M ago34:10

34:10

Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. In this episode…

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SEO predictions for 2024, developments in voice search, and more! | #SEOUpdateByYoast 1:00:16

9M ago1:00:16

1:00:16

Topics & sources 2024: SEO predictions and trends Google: new ways to search in 2024 Growth of voice and visual search Semantic search and intent optimization Building helpful content and topical authority SGE’s wider adoption SEO news Google has started phasing out third-party cookies Google clarifies primary source of snippets Goodbye Google Webs…

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Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank 41:03

9M ago41:03

41:03

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast. In this episode, we discuss: The importance of a targeted and evergreen affili…

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