最佳Behavioral Science播客 (2024)

1
How to change habitual customer behavior in the New Year 27:52

6d ago27:52

27:52

In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the b…

1
Interview with Phil Barden: author of Decoded 49:09

20d ago49:09

49:09

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in class brands like Apple apply these principles but als…

1
Gift Giving 29:23

1M ago29:23

29:23

In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves …

1
Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before 59:24

2M ago59:24

59:24

In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally wh…

1
Get Out the Vote: How Behavioral Science Can Boost Voter Turnout 26:54

2M ago26:54

26:54

In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significan…

1
How Indulgence Brands Can Benefit From Moral Licensing 19:02

3M ago19:02

19:02

In this episode, we explore how indulgence brands like soft drinks and ice creams can use behavioral science principles. We discuss moral licensing, where people overcompensate in one area after behaving virtuously in another, and how brands like Miller and L'Oreal have applied this insight. Lastly, we examine a study by Read, showing how shoppers …

1
How Brands Win with Matt Johnson, author of Blindsight 44:07

3M ago44:07

44:07

We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.…

1
The Practical Application of Behavioral Science with Kate Waters 48:10

3M ago48:10

48:10

In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis由Consumer Behavior Lab

1
How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity 30:28

4M ago30:28

30:28

In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.由Consumer Behavior Lab

1
Disney Parks: How the Peak-End Rule Sparks Delight 26:55

4M ago26:55

26:55

In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.由Consumer Behavior Lab

1
Tortillas, Government Agencies, and Behavioral Science with Owain Service 45:10

4M ago45:10

45:10

In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.由Consumer Behavior Lab

1
Summer Holidays: Selling Nostalgia to Deliver Experiences 36:55

7M ago36:55

36:55

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.由Consumer Behavior Lab

1
Football: The Lessons Behind Action Bias and Fluent Devices 29:43

7M ago29:43

29:43

In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.由Consumer Behavior Lab

1
Mapping Urban Heat Islands with NASA Ep84 34:48

7M ago34:48

34:48

In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Ma…

1
Liquid Death: The Power of Smashing Category Norms 26:28

8M ago26:28

26:28

In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.由Consumer Behavior Lab

1
Kentucky Derby: Leveraging Data to Build False Confidence 37:17

8M ago37:17

37:17

In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.由Consumer Behavior Lab

1
Sustainability: Helping Consumers Make Decisions with Lateral Social Proof 33:00

8M ago33:00

33:00

In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.由Consumer Behavior Lab

1
Redbull: The Pratfall Effect and the Benefit of a Bad Taste 16:58

9M ago16:58

16:58

In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.由Consumer Behavior Lab

1
Chipotle: Piquing Interest by Building Community 17:52

9M ago17:52

17:52

In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.由Consumer Behavior Lab

1
Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect 21:54

10M ago21:54

21:54

In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.由Consumer Behavior Lab

1
Optimism Bias with Tali Sharot 41:14

10M ago41:14

41:14

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.由Consumer Behavior Lab

1
The Big Game: Costly Signaling and the Public's Trust 27:01

10M ago27:01

27:01

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.由Consumer Behavior Lab

1
Valentine's Day 22:01

10M ago22:01

22:01

In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.由Consumer Behavior Lab

1
Behavioral Economics with Mark Earls 47:45

10M ago47:45

47:45

In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.由Consumer Behavior Lab

1
Crossroads of Consumer Psychology and Marketing 37:13

10M ago37:13

37:13

In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.由Consumer Behavior Lab

1
Everything is a Funnel Ep83 26:38

10M ago26:38

26:38

In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠…

1
What Exactly IS Gamification? Ep82 13:37

10M ago13:37

13:37

In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. Get my free Climate Action Desi…

1
Top 10 Biggest Mistakes You Might Be Making Ep81 50:36

11M ago50:36

50:36

Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, en…

1
The 5 Levers of Human Motivation Ep80 18:02

11M ago18:02

18:02

There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠ * * * How to Save the World is a po…

1
ECOPIA: We Need Child-Centric Community Housing Ep79 29:45

11M ago29:45

29:45

In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, ze…

1
The 3 Axioms of Change Ep78 28:22

11M ago28:22

28:22

How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you d…

1
The Behavioral Science of Real Estate Energy Labels, Reuven Sussman PhD Ep77 1:22:37

12M ago1:22:37

1:22:37

In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon e…

1
4 Evidence-Based Reasons Why You Need Positive Eco Futures Art Ep76 24:44

12M ago24:44

24:44

In this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change. This epsides explores the deeper reasons why I put together the new Ecopia Store …

1
New Year's: The Power of Commitment 31:26

1y ago31:26

31:26

In this episode we discuss the behavioral science behind New Year's Resolutions, commitments, the motivation to change behavior, and succeeding beyond January 1st.由Consumer Behavior Lab

1
Idea: Nudge Your Neighborhood Vegan with the V-Score Ep75 15:37

1y ago15:37

15:37

In this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here. The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of…

1
Too Many Ways to Go Green? Choice Architecture & Overload, Reuben Kline PhD Ep74 1:31:59

1y ago1:31:59

1:31:59

Does giving people long lists of multitudes of eco actions help people do more green things? Or does it overwhelm, and hence hinder action? And how does the type of action on that list make a difference? Today’s guest is Dr. Rueben Kline Ph.D. He is the Associate Professor of Political Science and Director of the Center for Behavioral Political Eco…

1
Idea: Women's Bathroom Vending Machine Ep73 10:45

1y ago10:45

10:45

Today’s podcast is about an zero waste idea that is desperately needed in women’s bathrooms: a vending machine that sells reusable women’s period products like silicone cups, cloth pads, and period undies. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental eng…

1
Idea: The Compost-a-Tron Ep72 17:23

1y ago17:23

17:23

The compost-a-TRON is an idea to encourage public composting, inspired by a curious behavioral study 30 years ago about a giant eagle shaped garbage can. How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the…

1
ACT and Applied Behavior Analysis with Dr. Tom Szabo 59:19

1y ago59:19

59:19

Tom Szabo is a peer-reviewed Acceptance and Commitment Therapy (ACT) trainer, board certified behavior analyst, and faculty member of Capella University in the masters and doctoral behavior analysis programs. Over the last fifteen years, Tom has focused his practice on teaching people ways to ignite psychological flexibility in their personal lives…

1
Do Individual Green Actions Take Away From Systems Change? Karine Lacroix PhD Ep71 1:13:14

1y ago1:13:14

1:13:14

In today’s episode, I talk with environmental and behavioral psychologist, Dr. Karine Lacroix Ph.D, about if a person’s individual eco-friendly behaviors (like riding a bike, composting, or eating less meat) can cannibalize or steer people away from taking actions that might influence bigger systems-wide change (like trying to influence your local …

1
Reimagine Your Street and Neighborhood Ep70 14:51

1y ago14:51

14:51

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapi…

1
Education Vs Action Design: Very Different Things Ep69 15:40

1y ago15:40

15:40

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapi…

1
Gamification of Climate Action, Dr Markus Brauer PhD PART 2 Ep68 52:46

1y ago52:46

52:46

This is the second part of the conversation with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets wo…

1
Gamification of Climate Action, Dr Markus Brauer PhD PART 1 Ep67 54:50

1y ago54:50

54:50

Games sound fun, but do they really work to get people to actually do climate and eco-friendly things? And if so, why do they work? Today's we’ll be talking with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamifica…

1
How to Work From Primary Principles Ep66 23:16

1y ago23:16

23:16

In this episode, I share a fundamental principle to guide your design thinking. You should always ask yourself, is this idea based on "primary principles?" And what are "primary principles" anyway? In order to make a campaign or startup that really works to get people to buy a green product or change a behavior, you need to build up your concept fr…

1
Notepads, shutter clicks, and spreading innovation 25:13

1y ago25:13

25:13

In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.由Consumer Behavior Lab

1
Candy, comedy, and the power of a cue 24:45

1y ago24:45

24:45

In this episode, we discuss the power of triggers and cues in marketing, emphasizing the importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.…

1
Trash, graffiti, George W. Bush 19:22

1y ago19:22

19:22

In this episode, we delve into the Don't Mess With Texas campaign and its remarkable success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.由Consumer Behavior Lab

1
Diamonds, romance, and The Wheel of Fortune 20:37

1y ago20:37

20:37

In this episode, we explore the success of De Beers' marketing campaign for diamond engagement rings, highlighting the power of linguistic quirkiness, the influence of anchoring on consumer behavior, and the relevance of behavioral science in shaping even significant purchasing decisions.由Consumer Behavior Lab

1
Milk, mustaches, and the messenger effect 21:48

1y ago21:48

21:48

In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by using celebrities to emphasize what people would miss out on if they didn't have milk, ultimately generating over $1 billion in sales for the dairy industry.…

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