"The Power of the Podcast" explores the strategies and tactics that businesses can use to harness the power of podcasting for marketing and growth. Featuring interviews with marketing experts and successful entrepreneurs, this show offers practical advice, actionable insights, and real-world examples to help you create a podcast that connects with your audience and achieves your business goals.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Tracy Matthews
Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, ...
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Gavin Flannery, a virtuoso in the realm of digital marketing, possesses an unrivalled talent for propelling brands to new heights. With a distinctive blend of expertise and ingenuity, Gavin empowers businesses to soar and achieve unparalleled success in the digital landscape.
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Real Food Brands Marketing Strategy Podcast: Food Branding Tips to Help Food Entrepreneurs Build a Strong Brand That Stands Out Using Brand Strategy as a Guide
Katie Mleziva
Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, ...
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The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands
Ashley Mae Fernandez | Fractional CMO
Effective marketing is a lot like farts - it’s disruptive, distinctive & downright unavoidable. In the digital marketing world where everyone and every company sounds the same, The No Fartin’ Around Show dives deep into the brains behind the brands your ideal clients want to buy from so you can create marketing that is a perfect match to your best fit client. As a fractional CMO specializing in brand messaging strategy and a certified NLP practitioner, your host, Ashley Mae Fernandez, plunge ...
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In this episode of the 7 Figures &Beyond E-commerce Marketing Podcast, host Greg Shuey sits down with email and SMS marketing expert Julia Ahmet to explore how e-commerce brands can optimize their strategies for 2025. Reflecting on the past year, Julia notes shifts in consumer behavior due to economic uncertainties and rising concerns over data pri…
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In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the b…
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Episode #508: Too Much: A Guide to Breaking the Cycle of High Functioning Co-Dependency with Terri Cole
38:22
Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, …
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Are you developing real relationships with your marketing efforts? Today, we’re diving into the unique world of Dan Crandall, Marketing Manager for Great Northern Mall, who’s mastered the art of building community and driving traffic – all while having a blast. Forget boring sales tactics; Dan’s approach is all about fun, connection, and a dash of …
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In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Martin McAndrew, director of the UK-based performance marketing agency Blue Thirst, to unpack the complexities of Google Performance Max (PMAX) campaigns. PMAX integrates Google's entire ad ecosystem, including YouTube, Gmail, Maps, and Displ…
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How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains,…
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Tired of spinning your wheels and getting nowhere with sales? This ain't your grandma's sales training. Pedal Stomper Productions brings you a no-nonsense conversation with sales expert, Marvin Montgomery – the Sales Doctor! Marvin reveals the brutal truth about what most salespeople get WRONG, and shows you how to turn things around FAST. You’ll d…
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In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in class brands like Apple apply these principles but als…
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I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. Enter Cathy Heller, my brilliant friend who is an expert …
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What if creating your business plan for 2025 was actually fun and inspiring? Well, it can be! If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. Guess what? I never looked at it…
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Tired of throwing money away on ineffective pay-per-click (PPC) advertising? Join Josh for a conversation with Christian Lovrecich, a PPC expert who helps businesses generate real results. Discover how to: Avoid costly mistakes by understanding your target audience and crafting targeted ads. Create compelling ad copy that resonates with specific cu…
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Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your suc…
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In this episode, Jay Kozar from Frontburner Marketing shares his no-nonsense approach to marketing. He reveals why focusing solely on vanity metrics like likes and followers is a recipe for disaster and how to tie your efforts directly to revenue generation. Discover how to: - Create scroll-stopping content that grabs attention and drives results. …
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In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves …
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Episode #503: What's Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani
41:31
Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boo…
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Pinterest is an underutilized yet powerful platform for D2C brands, offering unique opportunities to drive meaningful traffic and revenue. Unlike Instagram or TikTok, Pinterest operates as a visual search engine where users seek inspiration and actionable ideas. In this podcast episode, Greg Shuey interviews Natasha Chilcott, Director of Marketing …
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Is public speaking or presenting on camera your biggest fear? Join Josh for a dynamic conversation with Stephanie Markovic, founder of Utmost Potential, as she shares her expertise on delivering impactful presentations. Discover how to: - Overcome presentation anxiety by focusing on connecting with individual audience members. - Utilize the power o…
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In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Steven Schneider, the co-founder and CEO of Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands but increasingly working with eCommerce. Steven shares his evolution from a college student experimenting wi…
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Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find t…
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In this episode of the Seven Figures and Beyond e-commerce marketing podcast, host Greg Shuey welcomes Chris Porteous, founder and CEO of SearchEye, to discuss the transformative role of automation in online public relations. Chris shares his unique journey from finance to digital marketing, detailing how his experience led him to build an innovati…
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I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to i…
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In this episode of the 7-Figures and Beyond eCommerce Growth Podcast, host Greg Shuey sits down with Neal Goyle, an eCommerce expert formerly at Tapcart and now with Disco, a post-purchase ad network. Their discussion centers around the necessity of diversifying customer acquisition channels for long-term brand stability and growth. Neal emphasizes…
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In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally wh…
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Ready to turn LinkedIn into a lead-generating machine? Join Josh for a dynamic conversation with Elisa B Bennett, a LinkedIn expert who shares her strategies for creating impactful content, building a strong network, and attracting ideal clients. Get ready to be inspired as Elisa reveals: The secret to crafting irresistible hooks for your LinkedIn …
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In this episode of the 7 Figures and Beyond E-commerce Growth Podcast, host Greg Shuey chats with Kristine Schachinger, a technical SEO consultant with a wealth of experience in helping sites recover from Google algorithm updates. Kristine shares her journey from web design to a specialized SEO focus, working with clients who face significant losse…
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500 Episodes! Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and o…
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🎙️ From Nail Tech School to Manufacturing: Lachelle Bender's Journey of Tenacity & Big Dreams
34:48
Join Josh for an inspiring conversation with Lachelle Bender, a fearless entrepreneur who built Ohio's first nail-only beauty school and is now scaling her business into manufacturing! Lachelle shares her incredible journey, revealing the importance of trusting yourself, even when things get tough. Get ready to be motivated by her story of resilien…
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In this episode of Seven Figures and Beyond Marketing Growth Podcast, Greg Shuey sits down with Colin Gardner, co-founder of Long Tail, to unpack the world of programmatic SEO and its transformative potential for scaling brand visibility across digital marketplaces. Colin, an economist by background with a career shaped in tech hubs like San Franci…
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In this episode of the 7-Figures & Beyond Marketing, Greg Shuey welcomes Boyd Norwood, VP of Marketing at Nozzle, to discuss the evolution of search engine results pages (SERPs) and their impact on e-commerce businesses. Boyd shares insights from his 20-year career in SEO and online marketing, highlighting how SERPs have become more complex, shifti…
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In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significan…
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“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a b…
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